Navigation Links
In Key Opinion Leader Management, Quantity Does Not Equal Quality in Evaluating a Scientist's Real Importance

Using Social Network Analysis in Influence Mapping, Lnx Pharma Research Finds Pharmaceutical Companies May Be Ignoring Up To 50% of Key Scientific Leaders

Orange, CA (PRWEB) September 30, 2009 -- Lnx Pharma's new research results shatter current best practice for companies in pharmaceutical and biotechnology research who seek out "Key Opinion Leaders" (KOLs) among the scientific community to help advise research and development teams.

In drug development and pharmaceutical market research, companies seek out KOLs for many reasons, particularly in their pharmaceutical commercialization strategies. Until now, Key Opinion Leader Management focused primarily on those scientific leaders who are frequent publishers in high-visibility journals and academic papers, plus well-known speakers and educators.

Lnx Pharma, a research firm in Orange, CA that specializes in complex social network analysis for key opinion leader management and influence mapping, has found overwhelming evidence that pharmaceutical companies are missing consideration of a significant pool of truly valuable candidates that have influence in specific disease research worldwide - up to half of the most key influencers in a category.

"Our findings challenge the general notion that people who are productive authors are actually connected and meaningful to the community," says Philip Topham, General Manager. "Their ideas may be meaningful, but this shows that they don't always have the relationships with others in the community so their ideas may not be spread around as easily to peers and colleagues. If you're an isolated person, it's hard for ideas to flow. Conversely, there are people that companies might dismiss because there is not much evidence of their importance as measured by publication counts. But we find them highly connected in roles such as advisers and trusted colleagues, or subject matter experts to the community."

Lnx Pharma uses "social network analysis" to decipher the real relationships in the medical and pharmaceutical research communities. Applying their proprietary technology to the universe of people and publications, they found across multiple disease categories that 50% of potentially valuable key scientific leaders were actually not the most frequently published or cited scientists. That is to say, if pharmaceutical companies are only considering volume and popularity as a metric for evaluating key advisers, they are missing up to half of the people who may be truly of importance.

Analyzing over a dozen disease categories for clients who engage the company for custom research, Lnx Pharma consistently found many previously undervalued or unknown KOLs, but more importantly they uncovered critical information about how people work and organize around specific ideas and topics. Importance can't be reliably measured by a list using one or two ranking criteria. Lnx Pharma technology allows deciphering of the complex web of relationship in the ecosystem of human expert networks, identifying relative positions of individuals in the network, based on multiple highly relevant criteria. The results are critical not only for Key Opinion Leader management, but also for overall pharmaceutical marketing research.

"Many of our clients have completely adjusted their marketing strategy," says Topham. "It's incredibly expensive to put together an advisory board, and making mistakes about who to engage can be critical in the long run. Our system erases the biases of cronyism and publishing volume, as well as being more inclusive of global candidates. The result is a more balanced and truly relevant group of key opinion leaders."

The full results of Lnx Pharma's research will be presented at the CBI Research Conference "Defining Appropriate and Effective Interactions with Thought Leaders and Key Opinion Leaders (KOLs)", November 9-10. Companies and press interested in obtaining preview copies of the research may register for notification here:

About Lnx Pharma
Lnx Pharma is a division of Lnx Research, LLC a privately held company based in Irvine, California, dedicated to leadership in the analysis of knowledge-creating communities. Lnx Research utilizes proprietary social network analysis methods and technologies to identify and understand "The Invisible College" of key opinion leaders in order to answer questions about knowledge communities for government and commercial clients in multiple industries. For white papers on this topic, or more specific information on Lnx Pharma, see


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related biology technology :

1. European CHMP Adopts Negative Opinion on Cymbalta for the Treatment of Fibromyalgia
2. Alfacell Receives Going Concern Audit Opinion
3. Pharma Opinions Site Reviews the Breakthrough Drugs of Pharmaceutical Companies
4. Kuvan Receives Positive Opinion From CHMP for European Approval
5. SGX - Lilly Merger Offer Receives Positive Opinions From Proxy Advisory Firms
6. FDA Advisory Committee Provides Opinion of DORIBAX(TM) for the Treatment of Hospital-Acquired Pneumonia
7. Wyeth and Progenics Receive Positive Opinion From European Committee for RELISTOR for the Treatment of Opioid-Induced Constipation in Advanced-Illness Patients
8. Occlutech Clarifies Statement Regarding Favourable Opinion Obtained From AIPPI With Regard to Patents Held by AGA Medical
9. Memory Pharmaceuticals Receives Audit Opinion Containing Going Concern Qualification
10. New 300mg Loading Dose Tablet for Plavix(R) Receives Positive Opinion From the European Committee for Medicinal Products (CHMP)
11. Three Expert Opinion Journals now Publishing Original Research
Post Your Comments:
Related Image:
In Key Opinion Leader Management, Quantity Does Not Equal Quality in Evaluating a Scientist's Real Importance
(Date:6/27/2016)... NC (PRWEB) , ... June 27, 2016 , ... ... just published their findings on what they believe could be a new and ... of the new research. Click here to read it now. , ...
(Date:6/27/2016)... (PRWEB) , ... June 27, 2016 , ... ... operations for Amgen, will join the faculty of the University of North ... adjunct professor of strategy and entrepreneurship at UNC Kenan-Flagler, with a focus on ...
(Date:6/24/2016)... -- Regular discussions on a range of subjects including policies, debt ... said Poloz. Speaking at a lecture to the ... pointed to the country,s inflation target, which is set by ... "In certain areas there needs to ... goals, why not sit down and address strategy together?" ...
(Date:6/24/2016)... ... ... Researchers at the Universita Politecnica delle Marche in Ancona combed medical journal ... Their findings are the subject of a new article on the Surviving Mesothelioma website. ... the blood, lung fluid or tissue of mesothelioma patients that can help point doctors ...
Breaking Biology Technology:
(Date:6/3/2016)... 2016 Das DOTM ... Nepal hat ein 44 Millionen ... Kennzeichen, einschließlich Personalisierung, Registrierung und IT-Infrastruktur, an ... und Implementierung von Identitätsmanagementlösungen. Zahlreiche renommierte internationale ... teilgenommen, aber Decatur wurde als konformste und ...
(Date:6/2/2016)... 2016 Perimeter Surveillance & Detection ... Physical Infrastructure, Support & Other Service  The ... offers comprehensive analysis of the global Border Security ... revenues of $17.98 billion in 2016. Now: ... leader in software and hardware technologies for advanced video ...
(Date:5/20/2016)... MINNEAPOLIS , May 20, 2016  VoiceIt ... technology partnership with VoicePass. By working ... user experience.  Because VoiceIt and VoicePass take slightly ... two engines increases both security and usability. ... expressed excitement about this new partnership. ...
Breaking Biology News(10 mins):