In Key Opinion Leader Management, Quantity Does Not Equal Quality in Evaluating a Scientist's Real ...( Using Social...)

Using Social Network Analysis in Influence Mapping, Lnx Pharma Research Finds Pharmaceutical Companies May Be Ignoring Up To 50% of Key Scientific Leaders

Orange, CA (PRWEB) September 30, 2009 -- Lnx Pharma's new research results shatter current best practice for companies in pharmaceutical and biotechnology research who seek out "Key Opinion Leaders" (KOLs) among the scientific community to help advise research and development teams.

In drug development and pharmaceutical market research, companies seek out KOLs for many reasons, particularly in their pharmaceutical commercialization strategies. Until now, Key Opinion Leader Management focused primarily on those scientific leaders who are frequent publishers in high-visibility journals and academic papers, plus well-known speakers and educators.

Lnx Pharma, a research firm in Orange, CA that specializes in complex social network analysis for key opinion leader management and influence mapping, has found overwhelming evidence that pharmaceutical companies are missing consideration of a significant pool of truly valuable candidates that have influence in specific disease research worldwide - up to half of the most key influencers in a category.

"Our findings challenge the general notion that people who are productive authors are actually connected and meaningful to the community," says Philip Topham, General Manager. "Their ideas may be meaningful, but this shows that they don't always have the relationsh
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