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IBC 2012: New standard HEVC encodes films more efficiently
Date:8/23/2012

The opening ceremonies for the Olympic Games captivated countless viewers all over the world in front of their televisions, astounding them with a gigantic show. Relatively few people were able to have a live experience of the spectacle at the London stadium. Still, some of the fans watching the show felt as if they were there live, even though they were only sitting in front of a large cinema screen. That's because a few movie theaters showed the opening ceremonies in 8K-resolution, which corresponds to 33 megapixels.

The resolution on home televisions will soon be enhanced even further, conveying the feeling of being right in the middle of the action, instead of just watching from the sidelines. Indeed, the successor to the full HD television set is already penetrating the market: the 4K display, also called 2160p format. These televisions have four times as many pixels as the TVs in our living rooms today. Still, the continuously growing number of pixels must also be fed with the matching content, so that the capabilities of the high resolution television can also be utilized. But to do so has always been tied to immense costs, until recently, and therefore was only considered for major events, like the Olympic Games.

The previous standard for encoding data and sending it from the broadcaster to the home television set is known as H.264/MPEG-4 AVC. Theoretically, it has certainly been up to handling the mass of data; however practically, the broadcasting of higher resolution entails substantial costs: because an additional channel is needed for television broadcasts, and for Internet transmission, the server needs a wider bandwidth. A majority of the reputable electronics manufacturers have now joined forces to develop a new broadcasting standard together: HEVC, short for "High Efficiency Video Coding." The labs at the Fraunhofer Heinrich-Hertz-Institute HHI in Berlin, which played a critical role in the engineering of the H.264 predecessor
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Contact: Thomas Schierl
thomas.schierl@hhi.fraunhofer.de
49-303-100-2227
Fraunhofer-Gesellschaft
Source:Eurekalert

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