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I Walk Because Program Gives Consumers a Voice
Date:6/18/2009

hem to upload and share their own walk experience, including photos and thoughts for others in the MS community. To keep the site active, registered users also receive a series of emails inviting them back to the site to view content from other walk participants and make them aware of new features that are added on an ongoing basis.

"When we launched the 'I Walk Because' program in 2008, our goal was to build a strong online community to help connect all of the friends, care partners, and people living with MS who take part in the WalkMS program each year," said Erica Wishner, Director of Consumer Marketing, Acorda Therapeutics. "We received really positive feedback on 'I Walk Because,' and decided to enhance the online user experience in 2009 so that the content and functionality would engage people throughout the year, not just around WalkMS."

Walkers can use their personal profiles to showcase their walking gear, playlists, favorite snacks and all the content they have uploaded to the site, including videos that they appear in. In addition to all of the community generated content within the site, it also provides a video podcast series which follows four different people as they participate in the 2009 Walk season. These participants were recruited through a variety of social networks, and were selected as winners of the "Every Step Is A Story" contest, created to identify real people living with MS who wanted to share their personal stories.

About Acorda Therapeutics

Acorda Therapeutics(R) is a biotechnology company developing therapies for spinal cord injury, multiple sclerosis and related nervous system disorders. The Company's marketed products include Zanaflex Capsules(R) (tizanidine hydrochloride), a short-acting drug for the management of spasticity. The Company's pipeline includes a number of products in development for the treatment, regeneration and repair of the spinal cord and brain.<
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SOURCE Saatchi & Saatchi Wellness
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