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Human Genome Sciences Europe Moves to the Cloud With Veeva CRM to Support New Lupus Treatment
Date:11/1/2011

and implementing them becomes a project in itself. It detracts from the objective at hand which is to optimise customer interactions. Veeva CRM was the only solution that offered us the freedom to completely focus on the customer," added Crowe.

HGS has also started implementing iRep - the first integrated CRM and CLM solution designed specifically for the Apple iPad. Veeva redesigned its CRM application to leverage the many strengths of the iPad and added closed loop marketing functionality to allow seamless alignment of sales and marketing strategies and execution. Already implemented in HGS' German office, the application has transformed the sales process by enabling reps to provide a more interactive customer experience.

"There is no other solution like iRep for Pharma," concluded Crowe. "Having our CRM and CLM capabilities integrated on the iPad is extremely powerful, and I am confident it will increase our effectiveness. It will remodel how our commercial teams operate by providing them with accurate, rich, timely customer information on the go, and on a display that appeals to physicians. And, iRep is so efficient and easy to use that reps will be able to finish their call reporting when they finish their calls. To me, this is a critical success factor for any CRM system."

About HGS

Human Genome Sciences is a biopharmaceutical company that exists to place new therapies into the hands of those battling serious disease.  With a commitment to scientific rigor and the pursuit of excellence, we are working systematically to achieve breakthrough results one careful step at a time.  For more information, please visit http://www.hgsi.com.

About Veeva CRM

The Veeva CRM suite of applications, comprised of VBioPharma, iRep, VMobile, and VInsights, is the pharmaceutical and biotechnology industry's leading cloud-based CRM solution. In addition, iRep has quickly become the industry'
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