Navigation Links
How Companies Can Provide Extraordinary New B2B Products with Extraordinary Product Launches - A Sales Momentum White Paper
Date:10/31/2013

esearch that demonstrates the product does what you say it does? And, can the individual salesperson fine-tune these narratives based on whether they are talking with a customer who is an engineer versus the CIO?

Sales Training

First, sales training must be customized specifically for the new product. Second, all everyone needs to come to the party not just salespeople – for example engineering/technical support people engaged in the sale, marketing people who understand the customer profiles that are most likely to be good fits, and sales managers who must provide initial guidance and coaching.

The sales training should drag the real world into the classroom so salespeople can practice selling the new product before the product is launched. The golden rule is “learn then launch” not “launch then learn.” For example, the sales team should have been made aware of and practiced responding to the objectives they will face in the field before they ever encountered their first customer. Sales simulations are particularly effective instructional methodology for achieving the required realism.

The free white paper, Don't Let Your Next Product Launch Fail is available as a pdf file.

About Sales Momentum: For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer – the founders of Sales Momentum – have worked with the Fortune 1000 to design and develop sales training programs that make a difference. By working with companies – such as UPS, Smith & Nephew, Textron, the Center for Creative Leadership, and Robbins & Myers – they have learned that today’s standard for a great sales force significantly differs from yesterday’s picture. Janet and Richard co-authored Mastering Major Account Selling and Parlez-Vous
'/>"/>

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2 3

Related biology technology :

1. QB3 Launches New Biotech Incubator in San Francisco with 24 Companies
2. Medical Device Companies Gain Recognition on BioSpace Map
3. Moderna Therapeutics Named to the World Economic Forums Community of "Global Growth Companies"
4. Medtech companies urged to evolve business model to survive
5. Workforce Solutions Company Kaztronix is Recognized for the Second Time on Inc. Magazine's List of the 5000 Fastest-Growing Private Companies in America
6. Emergent Technologies Selected to Serve 50 of the World’s Most Innovative Companies
7. Fisher BioServices Intensifies Commitment for Cell Therapy Companies in Clinical Trials and Approaching Commercialization
8. A*STAR IHPC and IDA to Co-Develop Innovative Cloud-Enabled Technological Solutions for Local ICT Companies to be More Competitive
9. Cardiovascular Drug Delivery - Technologies, Markets and Companies - Updated 2012 Report
10. Indigo BioSystems, Inc. Ranks in the 2013 Inc. 500
11. 5000 for America's Fastest Growing Companies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/22/2015)... GEA Niro Soavi the leader in ... the PandaPLUS 2000, which is ideal for new applications ... cell disruption . This compact laboratory homogenizer is the ... food, food additives and ingredients as well as for ...
(Date:1/22/2015)... Crystal Diagnostics (CDx) Xpress System, a rapid ... AOAC-PTM Certifications for the six non-O157 Shiga toxin-producing E. coli ... to as STEC or the “Big-6”) as well as Escherichia ... per 325 g of raw ground beef and raw beef ...
(Date:1/22/2015)... 22, 2015 Selexis SA, a serial ... Cell Banks (RCBs) used for drug discovery to commercial ... will include Next-Generation Sequencing (NGS) data packages. ... biologic manufacturing by ensuring the integrity of the gene, ...
(Date:1/22/2015)... GenoSpace , a precision medicine software company that has developed ... of genomic, imaging and other biomedical data in research and ... , CEO of Aspera, an IBM Company, to its board ... "We are pleased to welcome Michelle ...
Breaking Biology Technology:GEA Niro Soavi Announces the PandaPLUS 2000 Homogenizer for Processing New Applications for Nanoemulsions and Cell Disruption 2Crystal Diagnostics Awarded AOAC-PTM Accreditation for the Rapid Detection of “Big 6” E.coli Food Pathogens 2Selexis Generated Research Cell Banks Now Fully Sequenced Using Next-Generation Sequencing 2GenoSpace Expands Board with Appointment of Michelle Munson 2
... NorthPoint Domain, an IC Sciences,company, announced today a ... Langone Medical Center to develop a comprehensive suite,of ... on a shared commitment to excellence in vascular ... clinicians with new,tools to inform, engage, and shepherd ...
... DD ),today announced the addition of Deepak ... Biotechnology Advisory Panel. They join the ranks of,six ... to the,broad area of biotechnology and its application ... a professor of Genetics and Vice Chancellor for ...
... Mass., May 5 PLC Systems Inc.,(Amex: PLC ) ... wire its,financial results for the first quarter ended March 31, ... company plans to host a,conference call to discuss those results ... call may be joined via telephone by dialing (800) 638-4930 ...
Cached Biology Technology:NorthPoint Domain and NYU Vascular Associates Partner to Develop New Generation of Care Delivery Informatics Instruments 2NorthPoint Domain and NYU Vascular Associates Partner to Develop New Generation of Care Delivery Informatics Instruments 3DuPont Strengthens Commitment to Responsible Science with New Biotech Advisory Panel Members 2DuPont Strengthens Commitment to Responsible Science with New Biotech Advisory Panel Members 3PLC Systems to Host First Quarter Conference Call on May 15, 2008 2
(Date:12/22/2014)... 22, 2014  The 2014 Holiday Season may be the ... Intelligence reports that the long anticipated floodgates for consumer ... demand for smart phones, tablets, and wearable mobile devices ... 2.5 billion users with nearly 4.8 billion biometric devices ...
(Date:12/19/2014)... LaunchKey , the first decentralized mobile authentication and authorization ... era, today announced the close of $3 million in ... Metamorphic Ventures with participation from ENIAC Ventures, Crosslink Capital, ... has raised $4 million to date, and will use ...
(Date:12/17/2014)... N.C. , Dec. 16, 2014 Valencell, a ... its PerformTek biometric technology to industry leaders such as ... accurate, clinically validated, biometric wearable products. These products will ... in Las Vegas . ...
Breaking Biology News(10 mins):First Season of Holiday Shopping with Mobile Biometric Payments Wraps Up With a Present for Biometrics Industry: A Rosy Forecast for More Than 2 Billion Users of 4.8 Billion Mobile Biometric Devices by 2020 2LaunchKey Raises $3 Million in Additional Funding Led by Metamorphic Ventures 2LaunchKey Raises $3 Million in Additional Funding Led by Metamorphic Ventures 3Valencell PerformTek Biometrics Power the Most Accurate Wearables at CES 2015 2
... first top predators to walk on land were not afraid ... of Toronto Mississauga study has found. Graduate student and ... U of T Mississauga,s Department of Biology suggest that ... million and 272 million years ago, was the first terrestrial ...
... led by scientists at Case Western Reserve University, has ... (MRI) to pinpoint blood vessel plaques caused by atherosclerosis. ... method of identifying plaques vulnerable to rupturethe cause of ... doctors can identify only blood vessels that are narrowing ...
... from the University of California, San Diego School of ... broadly regulates how genetic information transcribed from DNA to ... the myriad of proteins necessary for life. The ... , help explain how a relatively limited number of ...
Cached Biology News:'Steak-knife' teeth reveal ecology of oldest land predators 2Nanoparticle pinpoints blood vessel plaques 2Nanoparticle pinpoints blood vessel plaques 3Global regulator of mRNA editing found 2
... Custom Processing Service enables scientists who do not ... analysis software to have their biological samples tested ... Its as easy as 1-2-3 Chose ... your samples from the S&S antibody menu. ...
... This exceptionally sensitive nucleic acid gel stain ... low background in gels, making it ideal for ... standard UV transilluminators. SYBR Green I nucleic ... capillary electrophoresis, real-time PCR assays and bandshift ...
... and his coworkers reported the ... vitro cultivation of Novikoff Hepatoma ... using,Basal Medium 5A and subsequently ... medium known as McCoy's 5A ...
Eagle's Ham's amino acids; EHAA...
Biology Products: