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Houlihan Smith Arranges Non-Control Equity Investment Into Sottera, Inc., dba NJOY, by Miri Pharma, Inc.
Date:1/9/2009

CHICAGO and PHOENIX, Jan. 9 /PRNewswire/ -- Houlihan Smith & Co., Inc. acted as the exclusive advisor in arranging a non-control equity investment into Sottera, Inc. d/b/a NJOY, as announced by Charles Botchway, Group Managing Director and Vice Chairman of Houlihan Smith & Company, Inc. The transaction was led by Houlihan Smith Managing Director Reginald McGaugh. Terms were not disclosed.

"We appreciate the process management and financial advisory services provided by Reginald McGaugh and his team at Houlihan Smith & Company, Inc. related to this equity investment," said Jack Leadbeater, CEO of Sottera. "We look forward to continuing our capital-raising process with Mr. McGaugh and his team as we continue our international growth."

"This investment represents a significant opportunity for NJOY to achieve growth initiatives related to its revolutionary product," said McGaugh, who worked directly with NJOY to establish the equity investment. "The facility will be used to support the continued growth of NJOY based on recently signed distribution agreements in North America, South America, and Asia."

Based in Scottsdale, Arizona, Sottera has filed for patents to manufacture and distribute groundbreaking products and technology represented by the trademarked brand NJOY (http://www.njoy.com). The name Sottera is derived from Soteria, the Greek god of preservation, redemption and salvation. These three words are the essence of the NJOY brand and products, which give tobacco users the opportunity to continue smoking with greater freedom, lower cost and more social acceptance. NJOY is currently being sold in all 50 states and in more than 25 foreign countries. NJOY is available online at http://www.njoy.com for shipment around the globe, and is also available on affiliated websites and a
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SOURCE Houlihan Smith & Co., Inc.
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