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Hospital Marketplace E-Course Suite Adds Insight on Quality and Information Systems
Date:12/8/2010

RALEIGH, N.C., Dec. 8, 2010 /PRNewswire/ -- Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry and a subsidiary of Campbell Alliance, has expanded its Managed Markets Excellence® Hospital Marketplace e-course series.  It has added two new e-courses:  Hospital Quality and Institutional IT Systems.  These courses were developed to elevate the commercial professional's understanding of quality programs and IT systems operating within hospitals.

"The Pharmaceutical Institute continues to extend the breadth of its advanced managed markets training solutions to help teams overcome the complex challenges posed by the institutional marketplace.  Applicable knowledge of hospital quality and information systems—and their respective connections to drug utilization—is increasingly important to hospital sales professionals and account managers," says Garry O'Grady, Senior Vice President and General Manager of Pharmaceutical Institute. 

The latest Hospital Marketplace additions join three existing modules, Hospitals and Group Purchasing Organizations, Formulary Access, and Demand Creation, designed to educate sales professionals on the inner workings of hospitals and the critical steps required to gain formulary acceptance and increase drug utilization. The expanded series now includes:

  • Hospital Quality
    This course was designed to increase sales professionals' fluency in the various aspects of quality in the hospital setting and increase their familiarity with the organizations, personnel, and strategies involved in measuring and reporting hospital quality metrics.  It highlights CMS's core quality measures; accrediting organizations; and other groups that measure, communicate, or impact quality.  It also
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SOURCE Pharmaceutical Institute
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