Navigation Links’s New “Build Your Own Outfit” Feature Redefines Online Clothes Shopping

Boston, MA (PRWEB) April 03, 2013 is defined as an online shopping mall. They went into business last year in January 2012, and became affiliated with over 100 clothing retailers. But unlike competitors in their niche who just allow visitors to search through catalogs of clothing, developed their “Build Your Own Outfit” (BYOO) page.

This feature categorizes different types of clothing, “Capzz” (hats), “Hoodiezz / Shirtzz / Brazz” (hoodies, shirts, and bras), “Pantzz and Wearzz” (pants and underwear), and “Kickzz” (shoes). Visitors can search through each category, and see the apparel catalogs from the different advertisers in’s online shopping mall. So if a visitor was to click on the “Capzz” category, pages of hats would appear from the clothing catalogs of Etnies, Old Navy, Reebok, and whichever other stores in the mall that carried hats. The visitor then finds a hat they like, has the option of buying the hat from the store it’s from, or “Building Their Own Outfit” with that product. Visitor then repeats this process with the categories they desire, and when they are done they can see how the clothes they chose look together. Visitors can either buy each piece of clothing from the store it’s from on the “BYOO” page, or continue to make an endless number of outfit combinations.

Co – Owner Chris Lamar said “ has redefined shopping for clothes online. Trying to find what clothes go together can be a difficult process when a person is jumping from store to store in a mall, or having to remember what was in their shopping cart from the last website they visited. Letting a visitor see the hat they want from Karmaloop, layered with the hoodie they want from Pac Sun, and the pants and shoes they want from New Balance, allows our visitors to see their perfect outfit before they purchase anything. And as our popularity grows, the store list in our mall grows. No matter what a visitor’s genre of fashion is, they will find endless outfit combination possibilities at”

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Source: PRWeb
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