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HiveMind Marketing to Enhance Search Results for Chemistry Solutions Leader ChemBridge
Date:1/26/2009

izations manage prospects from cold inquiry through opportunity by integrating advanced lead generation and social marketing activities into websites and outbound marketing activities.
HiveMind Marketing understands that today's marketing requires engaging audiences that are connected in new ways. We believe that a connected audience represents a HiveMind that has constellated around a particular product or service.
 
HiveMind audiences stay connected in many ways. They read blogs. They use RSS feeds to stay in contact with minimal effort. They join social networks to affirm their bonds. They pass along information about themselves and about others. They share who they are and what they are about. And as marketers, we're just to beginning to realize that engaging them requires a dramatically different skill set.

Marketing to the "hivemind" isn't something that can be done from the outside. You can't blast them with ads, spam them with emails, fill their mailboxes with junkmail, or interrupt their TV programs with commercials. It simply doesn't work. You have to engage them...and that means understanding their collective consciousness, their hivemind.

HiveMind Marketing strengthens a company's overall sales and marketing effort through a broad range of techniques which may include:

  • aligning sales and marketing
  • improving the company website
  • fine-tuning landing pages
  • enhancing search engine results
  • automating lead nurturing processes
  • building online communities
  • strengthening outbound marketing activities
  • measuring the results

HiveMind Marketing's progressive lead generation methodologies, which increase critical pipeline capture, flow and conversion, are redefining the way progressive organizations se
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Source: PRWeb
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