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HiveMind Marketing to Enhance Search Results for Chemistry Solutions Leader ChemBridge
Date:1/26/2009

HiveMind Marketing, Inc., (www.hivemindinc.com) a new marketing "mashup" that integrates web development, outbound marketing, and social marketing for the sole purpose of generating leads, today announced the signing of its newest client, ChemBridge Corp., a leader in discovery chemistry services and screening compound libraries for pharma, biotech and research institutions. ChemBridge will retain HiveMind Marketing's services to increase its website traffic and build new client relationships.

San Jose, CA (PRWEB) January 26, 2009 -- HiveMind Marketing, Inc., a new marketing "mashup" that integrates web development, outbound marketing, and social marketing for the sole purpose of generating leads, today announced the signing of its newest client, ChemBridge Corp., a leader in discovery chemistry services and screening compound libraries for pharma, biotech and research institutions. ChemBridge will retain HiveMind Marketing's services to increase its website traffic and build new client relationships.

"We brought HiveMind onboard to significantly increase our web visibility to our key target audiences in industry and research: medicinal chemists, screening bioloists, biochemists and chemical biologists ," said Duncan Beniston, Executive Director Sales and Marketing for ChemBridge. "HiveMind's strong experience with SEO and PPC gives us confidence that we can drive traffic and additional revenues as we expand and acquire new clients worldwide, and HiveMind's overall experience in digital lead generation will help increase efficiency in all our online marketing campaigns."

HiveMind Marketing's lead generation program for ChemBridge will initially optimize the company's website for key search terms. Due to the time required in improving search engine results, HiveMind will supplement this organic search program with a pilot pay-per-click (PPC) program targeted at Google, Yahoo and MSN search engines. This two-pronged attack will not only test the viability of PPC to this technical audience and deliver short-term results, but also help the company achieve long-term search objectives.

"We're very excited about beginning this partnership with industry leader ChemBridge," said Tom Lauck, president and CEO of HiveMind. "Their dedication to serving the drug discovery industry is extremely impressive. We look forward to enhancing their profile on the Web and bringing them new leads while demonstrating our commitment to customer service."

About ChemBridge

ChemBridge Corporation is a leading global discovery chemistry services and screening compound library provider with an impeccable 15 year track record of quality and deliverability. ChemBridge is a privately held company with headquarters in San Diego, CA and with a state-of-the-art offshore discovery chemistry research site in Moscow, Russia. ChemBridge's discovery chemistry services track record includes multiple, multi-year collaborations with global pharmaceutical companies as well as collaborations with biotechnology companies. Over 500 pharmaceutical and biotechnology companies, universities and research institutions worldwide have taken advantage of ChemBridge's portfolio of 700,000 screening compounds and 10,000 building blocks.

About HiveMind Marketing, Inc.

Founded by Tom Lauck, a long-time Silicon Valley marketing practitioner, HiveMind Marketing, Inc. is a different kind of marketing firm that specializes in digital lead generation, helping mid-size organizations manage prospects from cold inquiry through opportunity by integrating advanced lead generation and social marketing activities into websites and outbound marketing activities.
HiveMind Marketing understands that today's marketing requires engaging audiences that are connected in new ways. We believe that a connected audience represents a HiveMind that has constellated around a particular product or service.
 
HiveMind audiences stay connected in many ways. They read blogs. They use RSS feeds to stay in contact with minimal effort. They join social networks to affirm their bonds. They pass along information about themselves and about others. They share who they are and what they are about. And as marketers, we're just to beginning to realize that engaging them requires a dramatically different skill set.

Marketing to the "hivemind" isn't something that can be done from the outside. You can't blast them with ads, spam them with emails, fill their mailboxes with junkmail, or interrupt their TV programs with commercials. It simply doesn't work. You have to engage them...and that means understanding their collective consciousness, their hivemind.

HiveMind Marketing strengthens a company's overall sales and marketing effort through a broad range of techniques which may include:

  • aligning sales and marketing
  • improving the company website
  • fine-tuning landing pages
  • enhancing search engine results
  • automating lead nurturing processes
  • building online communities
  • strengthening outbound marketing activities
  • measuring the results

HiveMind Marketing's progressive lead generation methodologies, which increase critical pipeline capture, flow and conversion, are redefining the way progressive organizations select business-critical lead-generation resources.

With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing, Inc. is primarily focused on clients in the technology industries. For more information on HiveMind, please visit HiveMindinc.com.

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Read the full story at http://www.prweb.com/releases/2009/01/prweb1910294.htm.


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