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Healthcare Scoop Expands Consumer Conversation to Dialogue with Premier Healthcare Organizations
Date:10/29/2008

MINNEAPOLIS, Oct. 29 /PRNewswire/ -- The Healthcare Scoop (http://www.healthcarescoop.com), an online consumer forum, based on real-life patient stories about healthcare, will now extend the conversation to include a dialogue with healthcare organizations, according to MaryAnn Stump, president, Consumer Aware. "Effective immediately, a number of leading healthcare organizations, including Courage Center, Mayo Clinic, The Emily Program, Physician Neck and Back Clinics and Blue Cross and Blue Shield of Minnesota, will offer their own profile pages on the Healthcare Scoop to connect directly with consumers who are part of this online healthcare community," she said.

"From the earliest stages of our extensive research work directly with consumers in over 100 focus groups, they have told us that they really would like to hear the perspective of their physician, hospital or health plan," said Stump. "They also told us that they wanted a chance to connect with each other to share their first-hand experiences, but they were very interested in having healthcare providers join this open forum."

The Healthcare Scoop's research is reinforced by an online survey conducted by Opinion Research Corporation last month for the 2008 Cone Business in Social Media Study, which reported that 93 percent of social media users believe that companies should have a presence in social media, while an overwhelming 85 percent believe that companies should not only be present, but also interact with consumers via social media.

The profile pages, accessible from the Healthcare Scoop home page and from individual posts or stories, allow participating healthcare organizations to highlight stories that consumers have offered about them or their services, and to begin to share their perspective or their "Take on the Stories." In addition, consumers can find contact information, features and services about clinics, p
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SOURCE HealthcareScoop.com
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