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HealthEconomics.Com Launches Live Streaming Educational Series in HE-Xpo®, the Pharma Industry’s Only Online Virtual Community for Health Economics and Outcomes Research

Ponte Vedra Beach, FL (PRWEB) December 19, 2013

HealthEconomics.Com announces the expansion of their digital marketing services to include Live Streaming Educational and Promotional Events in their newly launched Virtual on-line tradeshow and marketplace arena: HE-Xpo®. HE-Xpo® is focused on the pharmaceutical industry and health payer audience, and most specifically directed toward health economics and outcomes research (HEOR) professionals, as well as those involved in pharma pricing, payer marketing, health technology assessment (HTA), reimbursement, health informatics, and health information technology. HealthEconomics.Com, the global leader in healthcare value and market access, is the developer, sponsor, and marketer of HE-Xpo®, which runs on the Marketplace365® platform from Onstream Media Corporation. HE-Xpo® delivers the look and feel of a real-world Tradeshow and Career Fair, but is entirely virtual and accessible online from the home or office, using a desktop, tablet, or mobile device.

The first live streaming event in the HE-Xpo® virtual environment will take place at 11:00am ET on January 9, 2014, and is entitled “Running Successful Trials in Emerging Regions Using Technology to Maximize Success”. This webinar, jointly presented by Pharm-Olam and ERT, will address the challenges most commonly faced by pharmaceutical companies in managing clinical trials, including managing patients, investigative sites, and logistics while implementing technology systems to overcome multi-cultural differences and methods to maximize trial success. Webinar speakers include Yamin ‘Mo’ Khan, PhD, Executive Vice President of Global Clinical Development, for Pharm-Olam and Wolfgang Summa, PhD, Vice President Outcomes Delivery and Support, eResearchTechnology GmbH (also known as ERT). The Webinar will be moderated by Patti Peeples, PhD, President and Founder of HealthEconomics.Com, and a well-respected health economist, researcher, and pharmacist.

Virtual events like the HE-Xpo® Live Streaming Educational Series offer expanded opportunities over and beyond just attending conventional webinars. Dr. Patti Peeples, President and Founder of HealthEconomics.Com said, “Running live streaming and archived learning experiences inside HE-Xpo® is a natural fit for HealthEconomics.Com. This service expansion in the virtual environment underscores our mission of Connected Community. There truly is no other place in the online community where a visitor gets such a diversity of resources, updated education, and networking, in a revolutionary 3-D, multi-media experience.

Dana Minyard, Director of Information Technology for HealthEconomics.Com added, “This kind of technological advance brings together colleagues to further their education and give them access to resources, and networking opportunities. I encourage all to visit HE-Xpo®, register for free, and take a virtual ‘walk’ around the exhibit booths, lounge, and learning center.”

In addition to the live streaming webinar within the HE-Xpo® Auditorium, attendees can peruse additional areas in the virtual arena including the Learning Center, Exhibit Hall and Social Media Lounge. Within the Exhibit Hall, attendees can move through virtual aisles, and from booth to booth, comparing products and services by major vendors, pharmaceutical companies, and universities. Resources available cover such areas as pharmaceutical and medical device clinical trials, comparative effectiveness and patient-reported outcomes research trials, pharmaceutical pricing and reimbursement, healthcare payer marketing, and pharmaceutical market access. Additional learning tools may be accessed, including industry white papers, slide presentations, as well as networking opportunities, and more.

For information about participating in HE-Xpo® as an exhibitor and sponsor, contact Leslie Fine, HE-Xpo® Marketing Manager at leslie(at)healtheconomics(dot)com.

About HealthEconomics.Com (

A pioneer in the field, HealthEconomics.Com is the global authority in healthcare value and pharma market access. Each day, HealthEconomics.Com compiles the latest news, policy updates, resources, conferences, and jobs for BioPharma’s professionals involved in health economics, outcomes research, market access, and pricing. A trusted resource, HealthEconomics.Com’s comprehensive content is carefully selected by a discerning health economist editor, making it the most visited website for healthcare value and market access in the industry, with visitors encompassing all corners of the globe.

News Media interested in receiving the most current information on healthcare value and market access may obtain a free subscription to HealthEconomics.Com by visiting the site or by subscribing to the HealthEconomics.Com Newsletter.

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