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Health Strategies Group Expands Focus of Pharma Sales Force Effectiveness Service Under New Vision and Name
Date:4/16/2009

individual sales forces are rated, how their competitors compare, and personal traits and professional best-practices shared by effective sales representatives. The findings, coupled with counsel by HSG staff who are experts in sales force effectiveness, are used in planning sales strategies and developing sales training and coaching programs.

"We have to understand what doctors value and want in sales representatives today along with what they'll value and want tomorrow," Rosenthal said. "The physician's world has changed significantly in the past decade and will continue to change. To be effective, sales representatives must keep pace with this change and expand the scope of services they provide. Whether it's deeper knowledge about a specific side effect or guidance in navigating a particular managed care plan, sales representatives need to be trained to take a more customer-centric approach to selling that responds to the constantly evolving needs of physicians."

About Health Strategies Group

Health Strategies Group has been providing market intelligence to pharmaceutical and biotechnology professionals since 1992, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. The company has long-standing relationships with 90 percent of the nation's leading pharmaceutical and biotechnology companies.

Health Strategies Group services include syndicated research reports in different practice areas, proprietary intelligence projects on request, and direct, continuous access to a team of research directors and practice leaders who are experienced veterans of the pharmaceutical industry and active thought leaders in their areas of expertise. The company also creates a custom webpage for each client that provides ready access to all pertinent publications and research summaries.

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