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Health Strategies Group Expands Focus of Pharma Sales Force Effectiveness Service Under New Vision and Name
Date:4/16/2009

Strategic Selling Outlook Addresses Rapidly Changing Selling Environment and Future Needs of Physicians and Sales Representatives

LAMBERTVILLE, N.J., April 16 /PRNewswire/ -- Health Strategies Group, a leading provider of market intelligence to the pharmaceutical and biotechnology industries, has realigned its pharmaceutical sales force effectiveness service under a more strategic, future-oriented business vision and renamed the group Strategic Selling Outlook. The goal of these changes is to help clients address the complex issues posed by today's selling environment and to anticipate and successfully navigate the selling environments of the future.

"The world is changing dramatically for those involved in pharmaceutical sales and the wisest course of action is to embrace that change and make use of the opportunities it presents," said Rick Rosenthal, a principal at Health Strategies Group and leader of the company's sales force effectiveness practice, which includes Strategic Selling Outlook as well as services geared to sales management and hospital sales force effectiveness.

"Information that is immediately actionable against a specific challenge is good, but today's selling environment requires information that helps pharmaceutical companies assess physician attitudes and prescribing behavior over time," he noted. "Strategically, it's critical to get ahead of emerging trends and uncover unmet needs and gaps in knowledge. Our goal with Strategic Selling Outlook is to provide both types of intelligence."

Through thousands of interviews and surveys, Strategic Selling Outlook gives pharmaceutical companies a complete picture of the selling environment for the upcoming year as well as scenarios looking five years into the future. Reflecting the perspectives of multiple stakeholders, each analysis looks at several key factors affecting sales and customer relationships, including how
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SOURCE Health Strategies Group
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