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Having Penetrated Israel's Domestic Telephony Market, 012 Smile.Communications Prepares for Its Next Goal: Entering Israel's Cellular Market
Date:4/10/2008

At a Press Conference Held During a Visit by Israel's Minister of Communications to the Company's Headquarters CEO Stella Hendler Presented 012 Smile's Vision and Strategy for Entering Israel's Cellular Market

PETACH TIKVA, Israel, April 10 /PRNewswire-FirstCall/ -- During a visit of Israel's Minister of Communications, Mr. Ariel Etias, to the offices of 012 Smile.Communications (NASDAQ Global Market and TASE: SMLC), 012 Smile's CEO, Ms. Stella Hendler, presented the Company's vision and strategy for entering Israel's cellular market that is based on three primary technologies:

- Virtual cellular services (MVNO-Mobile Virtual Network Operator)

- Mobile WiMAX

- Mobile VoB (Voice Over Broadband) solutions: VoB-over-Cellular and VoB-over-WiFi

During the visit, the Company demonstrated to the Minister of Communications its innovative solutions, including cellular calls delivered via VoB-over-Cellular and VoB-over-WiFi technology.

Commenting on her presentation, Ms. Stella Hendler said, "Assuming that the Ministry of Communications grants us the necessary terms and licenses, we believe that we will be able, by combining MVNO, Mobile WiMAX and Mobile VOB technologies, to enter Israel's cellular market as a new player, supplying customers with cellular communications services that are attractive in terms of price and advanced mobile functionality."

About 012 Smile.Communications

012 Smile.Communications is a growth-oriented communication services provider in Israel with a leading market position, offering a wide range of broadband and traditional voice services. Its broadband services include broadband Internet access with a suite of value-added services, specialized data services and server hosting, as well as new innovative services such as local telephony via voice over broadband and a WiFi network of hotspots across Israel. Traditional voice services include outgoing and incoming international telephon
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SOURCE 012 Smile.Communications Ltd
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