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Growing Uptake of Genzyme's Aubagio at Three Months Post-Launch Is Likely Driven by Perceived Product Convenience Even As Neurologists Search to Identify Appropriate Candidates, According to a Recent BioTrends Report
Date:3/6/2013

EXTON, Penn., March 6, 2013 /PRNewswire/ -- BioTrends Research Group, one of the world's leading research and advisory firms for specialized biopharmaceutical issues, finds that 34 percent of surveyed U.S. neurologists have prescribed Genzyme's Aubagio to at least one of their multiple sclerosis (MS) patients at three months post-launch, a significant increase in trial rate from one month post-launch (16 percent). Data from the recently published LaunchTrends®: Aubagio Wave 2 report suggest that expanding Aubagio trial is driven in part by positive perceptions related to the product's convenient once-daily, oral administration. Aubagio, the second oral disease-modifying agent (DMA) to reach the MS market, is the DMA most associated with favorable route of administration/formulation by half of neurologists. Despite the growth in Aubagio prescriber base, Aubagio's current DMA-treated relapsing remitting MS (RRMS) share and average patient volume per prescriber remain low, likely owing to neurologists' continued search to identify appropriate Aubagio candidates, as well as lingering concerns related to hepatotoxicity and teratogenicity. Nevertheless, adoption within individual practices is largely on par with that seen for Novartis's Gilenya, the first oral DMA to reach the MS market, three months after Gilenya's commercial availability*.

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Over the next six months, surveyed neurologists anticipate that Aubagio's DMA-treated RRMS share will increase significantly to over 6 percent, pulling share from Biogen Idec's Avonex, Bayer HealthCare's Betaseron, Teva's Copaxone and Pfizer/EMD Serono's Rebif. In fact, of the two-thirds of neurologists who have never prescribed Aubagio, 69 percent anticipate a trial within the next six months, suggesting Aubagio prescriber base will
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SOURCE BioTrends Research Group
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