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Growing Awareness and Increased Investments Lead to Growth of Biotechnology Applications in the Food & Beverage and Dietary Supplements Sector, Reveals Frost & Sullivan
Date:7/24/2009

MUMBAI, July 24 /PRNewswire/ --

- Frost & Sullivan's Food & Beverage Focus 2009 Annual Executive MindXchange on Biotechnology Applications in the Food & Beverage and Dietary Supplements Sector

The Indian food processing industry has seen some spectacular product developments such as probiotic fortified yoghurt, buttermilk, omega fortified health drinks and baby foods. A lot more has to be achieved through cutting edge R&D in the field of biotechnology resulting in innovative food and beverage products with improved functional and health benefits.

Production of polyunsaturated fatty acids (PUFA), probiotics, and enzymes are some of the key commercialized biotechnology applications in India. In India, consumer awareness about these new age functional ingredients and their health benefits is still low: a key challenge for this industry. Additionally, lack of defined regulations regarding usage of such products or guidelines on health claims in India is a growth restraining factor.

According to a Frost & Sullivan study, key PUFA's used in food and beverage (F&B) are Omega-3 and Omega-6 fatty acids; however, in India the focus and marketing effort is towards promoting Omega-3 in foods compared to Omega-6: the Indian diet generally contains 5 to 20 times more Omega-6 than Omega-3 PUFA's. Globally, the US is the largest manufacturer as well as the largest end-user market for PUFA followed by Asia and Europe. The total Indian market revenues for Omega-3 PUFA for food and dietary supplement applications were an estimated INR 40 Crore. Supplement applications command the major market share with over 87 percent of PUFA being used in dietary supplements whereas F&B comprises the rest 13 percent.

In food, probiotics have for long been used in the global market; this is a moderately new concept in India. Commonly dairy foods have been fortified with p
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SOURCE Frost & Sullivan (India) Pvt. Ltd.
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