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Grocery Produce Fighting for a Cause - Wholly 'Pink' Guacamole

FORT WORTH, Texas, Oct. 8 /PRNewswire/ -- Guacamole is a little prettier in October as your grocery's refrigerated fresh produce and deli sections introduce Wholly "Pink" Guacamole. Nielsen-ranked, top-selling Wholly Guacamole, is for the second year in a row, donating 15 percent of proceeds from October "PINK" sales to help fight for a cure. The pretty-in-pink box is a reminder of Texas-Based Wholly's support for National Breast Cancer Awareness Month.


Pink Wholly Guacamole boxes retail at their regular price ($2.49-$5.00) and replace standard packaging in seven ounce and 14 ounce sizes for the month of October. Visit

Avocados have cancer fighting power, against oral cancer, prostrate cancer and possibly other types of cancer as supported by research conducted at Ohio State University's Comprehensive Cancer Center. Additionally, avocados are loaded with lutein which protects against eye diseases.

"Avocados are super-foods and loaded with nutrition and even cancer-fighting power," states nutritionist and food scientist, Dr. Marcia Walker, Fresherized Foods. "As Texas neighbors with the Susan G. Komen Foundation, Wholly Guacamole is proud to offer our all-natural guacamole--in a pink box--in an effort to support research, awareness and healthy eating towards finding a cure," adds Walker.

While eating Wholly Guacamole might not be a cure for anything but hunger, the all-natural guacamole made from ripe avocados, is packed with nutrients and makes a healthier food choice than dipping in or adding mayonnaise on a sandwich.

Substitute Guacamole to avoid mayo (45), spinach dip (70) or ranch dip (90). "You'll get good fats, nutrients and fewer calories--just 25 per serving," adds Walker.

Wholly Guacamole is a brand of Fresherized Foods, the global leader in pre-prepared avocado products and fresh guacamole for both retail and foodservice customers. An innovator in food safety, quality and innovation, Fresherized Foods was the first to introduce and use Ultra High Pressure Preservation (HPP)--or Fresherization(TM)--to create their line of fresh dip products. HPP "cold pasteurization" process ensures the highest level of food safety and is an effective preservation solution in elimination of food pathogens such as Salmonella, Listeria and E. coli. eria and keeps their line of all-natural dips including guacamole fresh for 42 days. Visit for more information.

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Marcia Walker

SOURCE Wholly Guacamole; Fresherized Foods

SOURCE Wholly Guacamole; Fresherized Foods
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