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Greenway Medical Technologies Plays Leading Role in Interoperability Demonstrations at Seventh Annual Public Health Information Network (PHIN) Conference

CARROLLTON, Ga., Sept. 10 /PRNewswire/ --

  • Current studies show that only four percent of physician's practices are using electronic health records (EHRs) at the point of care. By 2019, the Congressional Budget Office (CBO) estimates that by properly incentivizing physicians, health information technology (HIT) adoption can increase to about 90 percent
  • EHRs will create rapid, real time reporting whereby potentially harmful health outbreaks can be reported and responded to immediately
  • Expanded and accessible libraries of de-identified patient health information will enable scientists and physicians to better understand diseases such as cancer and develop more effective treatment options against them

Greenway Medical Technologies, a leading provider of ambulatory and clinical research business solutions, including a single-database, fully integrated EHR, practice management and interoperability solution, recently participated in the 2009 Public Health Information Network (PHIN) Conference held August 30 - September 3, 2009 at the Hyatt Regency in downtown Atlanta. PHIN is a national initiative sponsored by the Centers for Disease Control and Prevention (CDC) aimed at improving public health by enhancing research and practice through the utilization of efficient, effective and interoperable public health information systems.

The theme of this year's conference, "Informatics: Investment for the Future," featured workgroups, informatics tutorials and networking opportunities with key healthcare IT leaders dedicated to advancing the concept of informatics on national, state and local levels.

During the conference, Greenway(R) President, Tee Green, provided a keynote address to discuss EHRs and their impact on clinical research, public health registries, care quality and the future of healthcare. Green advocated the innovation of leading EHR providers and how they will play a key role in improving population health through advancements in clinical research. Greenway's PrimeResearch(TM) solution provides access to a vast network of research; quality and safety initiatives; and composite (clinical and financial) analytics that can lead to more efficient processes, improved patient care and increased practice revenue.

Along with Green's speech, Greenway participated in six interoperability demonstrations at the PHIN Conference. Two of the key demonstrations focused on biosurveillance and showcased the ability of Greenway's flagship EHR solution, PrimeSuite(R), to interoperate and electronically exchange patient health information from participating medical practices with public health registries. Rapidly spreading diseases such as flu epidemics, hepatitis B and salmonella outbreaks can be reported through PrimeSuite from participating medical practices to public health authorities, which can immediately red flag any anomalies or potential outbreaks. If necessary, these registries will report the outbreak and raise awareness to health centers within the affected communities.

Additionally, PrimeSuite's CDC-based immunization schedule and forecast module was showcased at an immunization demonstration where it interoperated with population-based Immunization Information Systems (IIS). This standards-based exchange is the premier demonstration of the Integrating the Healthcare Enterprise's (IHE) Immunization Content (IC) profile, exhibiting the transmission and reception of document-based immunization records. PrimeSuite was also used in a cancer registry demonstration, an emergency responder demonstration and a demonstration on patient safety reporting scenarios.

"Every minute, the need for interoperability grows in importance and relevance for our country and certainly for EHR providers such as Greenway. It is imperative that solutions such as PrimeSuite can interoperate with public health agencies and registries directly from physicians' offices and medical facilities, which are on the front line of patient care," said Justin Barnes, vice president of marketing and government affairs at Greenway Medical. "With dangerous health issues, including the H1N1 Flu (Swine Flu) posing genuine threats, care providers must be able to relay potentially threatening medical outbreaks to agencies, which can then inform the community of health issues."

About Greenway Medical Technologies Inc.

Greenway Medical Technologies provides the latest in ambulatory healthcare business solutions and services to more than 27,000 healthcare providers and professionals nationwide, in 30 specialties and subspecialties, by enhancing the delivery of patient care through innovative HIT software and on-demand services that allow physician practices to function at their highest level of efficiency. Greenway's PrimeSuite is a comprehensive, interoperable component of the integrated physician's infrastructure solution, which serves as the starting point of a long-term business plan for physician practices. PrimeSuite 2008 is certified by CCHIT(R) based on 2008 Ambulatory EHR certification requirements. PrimeSuite integrates a practice's clinical, financial and administrative processes, and allows practices to increase profitability, enhance patient satisfaction and facilitate adherence to compliance guidelines. Established in 1998, Carrollton, Ga.-based Greenway Medical Technologies is a privately held company with more than 300 employees. For more information about Greenway, visit

Except for the historical information contained herein, the matters discussed in the press release are forward-looking statements within the meaning of the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including but not limited to economic, competitive, governmental, and technological factors affecting the Company's operations, markets, services and related products, prices, and other factors.

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Justin Barnes

SOURCE Greenway Medical Technologies
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