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GreenHouse Debuts the World's First E-Fuel MicroFuelerTM in Los Angeles

Basketball Great Shaquille O'Neal, Green Celebrities and Other Investors to Attend July 30 Debut

Los Angeles, CA (Vocus) - GreenHouse announced today that on July 30, 2009 it will introduce the revolutionary E-Fuel MicroFuelerTM, a portable in-home micro-refinery system that turns organic waste into a high performance ethanol fuel for cars. The first installation of the E-Fuel MicroFueler will be made in Pacific Palisades, CA with basketball great Shaquille O'Neal, green industry leaders, and investors in attendance.

The E-Fuel MicroFueler converts organic waste into ethanol for about two-thirds the cost of gasoline. E-Fuel100 ethanol burns significantly cleaner, is better for the environment, is safe to produce and pump at home, replaces all grades of gasoline and produces distilled water as its only by-product.

Shaquille O'Neal, the former NBA Most Valuable Player who led the Los Angeles Lakers to three consecutive NBA titles and is one of the most dominant players in NBA history, is an investor in GreenHouse and is committed to E-Fuel. "Once I saw the GreenHouse business plan, I was committed to GreenHouse and the E-Fuel solution," said O'Neal.

GreenHouse is a leader in delivering cutting-edge green technology to homes and businesses and is the exclusive distributor of the MicroFueler in Southern California and Arizona. Chris Ursitti, CEO of GreenHouse, stated that the company is gearing up for commercial distribution in Southern California by the fourth quarter of 2009 and is now taking preorders for the unit. "With the launch of the first operational MicroFueler in Los Angeles, GreenHouse is making consumer-use of E-Fuel100 an option for people who want to gain control over vehicle fuel costs and take active steps towards improving the environment," said Ursitti.

The E-Fuel MicroFueler system is a model for sustainable energy. It produces organic fuel, or E-Fuel100, using carbohydrate waste products from plentiful sources like spent beer yeast, algae and cellulose (other than corn or other food-based products). Using patented semiconductor technology, the appliance-sized unit both produces ethanol and pumps it into your car directly from your residence. The GreenHouse team delivers raw material and maintains your home-based unit as part of the service package it offers.

GreenHouse has partnered with notable companies, including Karl Strauss Brewing Company, Gordon Biersch Brewing Company and Sunny Delight, to convert 29,000 tons of liquid waste using the MicroFueler process.

For more information about GreenHouse and the E-Fuel MicroFueler, visit To schedule an appointment, contact Lucia Stone at 619.236.0231 or 805.234.6369.

Visuals Will Include:
Debut of the first MicroFueler
Hollywood locals fueling their cars on the "green carpet" with E-Fuel100 produced by the MicroFueler
2 minute electronic press release on MicroFueler installation
Interviews Available
Chris Ursitti, CEO, GreenHouse
Tom Quinn, CEO, E-Fuel Corporation

About GreenHouse
GreenHouse provides green building services and products, including the revolutionary at-home E-Fuel Microfueler™. GreenHouse offers consumers effective home improvement products that not only improve the environment, but also benefit homeowners financially through lower energy bills and reduced maintenance expenses.

About E-Fuel
The E-Fuel Corporation was founded in 2007 by Tom Quinn and ethanol scientist Floyd Butterfield to create efficient micro ethanol refinery products for people who want to break their dependency on oil. With more than 30 people employed in Los Gatos and Paso Robles, California and China, the employees of E-Fuel represent some of the top United States ethanol researchers and proven Silicon Valley professionals with diverse expertise in the ethanol, electronics, automotive and software industries.

E-Fuel creates ethanol micro refinery products that conform to U.S. safety and durability standards and include modern safety features. E-Fuel products are available for purchase online and through a network of worldwide resellers. For more information, visit

Contact: Lucia Stone
Phone: 619.236.0231
Mobile: 805.234.6369
Secondary Mobile Contact: 619.985.7800


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Source: PRWeb
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