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Goble & Associates Creative Work Awarded at Advertising Industry Competitions

Honors from the Rx Club, the Daveys, the GLOBALS, and PM360 Pharma Choice Awards Programs.

(PRWEB) December 17, 2009 -- Chicago-based full-service healthcare communications agency Goble & Associates, Inc. (G&A) recently received recognition from advertising and marketing awards programs honoring exceptional creative and interactive work.

The Rx Club presented G&A with 9 Awards of Excellence for the following creative work: Hospira LifeShield ad campaign, VisIV sales aid, and Voluven sales aid; PreNexa launch campaign and patient education brochure for Upsher-Smith Laboratories, Inc.; INOmax launch campaign for Ikaria Holdings, Inc.; Journey of Achievement illustrations created for Phadia US Inc; the Sakura Finetek USA website; and the Sancuso website created for ProStrakan, Inc.

Founded in 1986 by Ina and Carveth Kramer, the RX Club Show honors the creative aspects of pharmaceutical product advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit—not media buy or budget.

The RX Club Show has grown to become an international icon in the healthcare industry. Since its inception, the RX Club Show has remained true to its original mission of providing an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare marketplace.

G&A received 2 Gold and 5 Silver Awards from The Davey Awards. The 2 Gold Awards went to the Sakura Finetek USA corporate ad campaign and the ProStrakan corporate brochure. The 5 Silver Awards were bestowed upon the Hospira LifeShield ad campaign, Hospira VisIV sales aid, INOmax sales aid produced for Ikaria Holdings, Inc., Sakura Finetek USA website, and the PreNexa website for Upsher-Smith Laboratories, Inc.

The Davey Awards honors the “Davids” of creativity—the smaller agencies, companies, and organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets. More than 4,000 entries from across the US and around the world were submitted for consideration this year. The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising, and marketing professionals from the world’s leading organizations and firms.

The PreNexa integrated launch campaign that G&A developed for client Upsher-Smith Laboratories was awarded a Finalist Certificate at The Global Awards. The PreNexa campaign featured a patient education brochure, a physician sales aid, various sell sheets, and a website to promote the launch of PreNexa, a new prenatal vitamin.

Now in its 15th year, The Global Awards are recognized as one of the only awards dedicated to excellence in healthcare communications on an international basis. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in Australia, Canada, Spain, and the United States. The 2009 awards gala was held in Sydney, Australia on November 6.

The ProStrakan corporate ad created by G&A was recognized with an Honorable Mention at this year’s Pharma Choice Awards sponsored by PM360 magazine. The publishers of PM360 recognize and reward the best medical and healthcare industry print advertising each year. Ads are posted on their website and industry colleagues vote online for the best of the best. The ads are judged for imagination, innovation, and influence. The winners will be featured in the December 2009 issue of PM360.

“We are thrilled with the number of wins we had in this year’s awards competitions, especially at the Rx Club, since it’s one of the premier healthcare advertising award shows and it is well recognized and respected by our industry peers,” said Dave Raube, EVP, Creative Director. “I am extremely proud of the high-quality work we continue to produce at Goble & Associates.”

About Goble & Associates
Founded in 1982, Goble & Associates is an independent, full-service communication agency specializing in healthcare—providing expertise and support across the entire media spectrum. Clients of Goble & Associates represent virtually every sector of the healthcare industry.

The agency employs about 70 senior-level professionals with expertise in account management, creative and interactive services, and strategic planning. Clients of Goble & Associates include pharmaceutical manufacturers, OTC and nutritional supplement marketers, as well as diagnostic product suppliers.

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