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Global Confidence in Innovation Holds Despite Economy
Date:1/29/2009

d with half of this group in more developed countries. This is partly because younger people tend to be more receptive to new products and the age profile of developing countries is younger.
The IIIP-sponsored index was implemented by the Hunter Centre for Entrepreneurship at the University of Strathclyde in association with the Global Entrepreneurship Research Association and its annual Global Entrepreneurship Monitor (GEM) report. It is intended to provide business and government a valid measurement of which regions and types of consumer are most open to innovative products and provides insights for evaluating markets or economic policies.

The report with country-by-country innovation confidence chart and analysis is available at no cost on the Institute's Web site at www.iii-p.org. The 2008 IIIP Innovation Confidence Index was issued as an independent supplement to the annual GEM report to attendees at the 2009 GEM Planning Meeting on Jan. 15-18 at Babson College in Mass., U.S.A.

Changing 21st Century Business Metrics:
Phil McKinney, IIIP president and vice president and chief technology officer of the Personal Systems Group at HP, said, "Armed with an understanding of the cultural impact of innovation, global companies can execute new products and services that really matter. The IIIP Consumer Confidence Index provides important direction to industry and world governments seeking to encourage the social benefits of innovation through policy direction and investment."

The Institute is a collaboration of business, academic and philanthropic professionals working together to define the new metrics of the information age and has released a number of studies seeking to understand the most effective ways to deploy innovation and achieve a positive impact on society. For example, the IIIP is currently finalizing a study of the
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