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Global Confidence in Innovation Holds Despite Economy
Date:1/29/2009

ropped 8 percent on average across the same countries during an equivalent period, as reported by A.C. Nielsen's consumer confidence index.

The 2008 IIIP Innovation Confidence Index incorporates responses from 81,000 consumers and covers 25 countries, more than doubling the geographic reach of the 2007 study. The survey provides a country-by-country average of the percentage of consumers between 18 and 64 years old who agreed that within the next six months they were likely to buy products or services new to the market, they were likely to try products or services that use new technologies for the first time, and that new products and services would improve their lives.

Innovation Linked to Values; Most Popular in Developing Countries, Among Young:
Overall, the report found that societal values eclipsed personal demographics in determining how receptive individuals are to innovation. Countries rated as "traditional" by the World Values Survey, like Ireland, the United States and those in South America, had a higher level of innovation confidence than countries where secularism is valued, such as the Netherlands, Finland and Japan.

Overall the survey found:

  • The people of South American and African countries, including Colombia, Peru, Angola, South Africa and Uruguay, scored highest as accepting of innovative new products and services.
  • The average innovation confidence index for eight South American and Caribbean countries was 70, compared with an average of 53 for ten European countries.
  • The United States and Mexico both had mid-level scores of 60.
  • Countries in the Middle East and Asia varied widely in their attitudes toward innovation.
  • On average, two-thirds of working-age consumers in developing countries were receptive to innovative products and services compare
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Source: PRWeb
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