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Gilson, Inc. Selects EDL Consulting's CloudCraze For Cross-Channel Webstore Expansion in Europe
Date:5/18/2010

Gilson, Inc. has selected EDL Consulting’s CloudCraze product to build an enterprise-class, cross-channel B-to-B webstore for the company’s leading Pipetman® brand of manual liquid handling equipment. Built on the Force.com platform and utilizing EDL’s CloudCraze eCommerce product, the new site will allow Gilson to provide an easily navigable and user-friendly experience to customers across Europe.

Northbrook, IL and Middleton, WI (PRWEB) May 18, 2010 -- Gilson, Inc. has selected EDL Consulting’s CloudCraze product to build an enterprise-class, cross-channel B-to-B webstore for the company’s leading Pipetman® brand of manual liquid handling equipment. Built on the Force.com platform and utilizing EDL’s CloudCraze eCommerce product, the new site will allow Gilson to provide an easily navigable and user-friendly experience to customers across Europe.

“Gilson is excited to partner with EDL, which has demonstrated strong leadership in moving companies into the cloud,” said Mark Dostalek, Marketing Manager for Digital Media at Gilson. “This step forward will enable us to better engage with our customers and allow us to do so quickly and affordably. It became clear that EDL’s CloudCraze product and domain expertise stand head and shoulders above the rest,” said Dostalek.

The Gilson cross-channel webstore will be deployed in three languages – English, French and German – and will be based on the Euro currency. Utilizing Cloudcraze, the site will provide an intuitive buying experience with business-user administration tools that are flexible and powerful enough to deliver a sta
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