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Gilson, Inc. Selects EDL Consulting's CloudCraze For Cross-Channel Webstore Expansion in Europe
Date:5/18/2010

Gilson, Inc. has selected EDL Consulting’s CloudCraze product to build an enterprise-class, cross-channel B-to-B webstore for the company’s leading Pipetman® brand of manual liquid handling equipment. Built on the Force.com platform and utilizing EDL’s CloudCraze eCommerce product, the new site will allow Gilson to provide an easily navigable and user-friendly experience to customers across Europe.

Northbrook, IL and Middleton, WI (PRWEB) May 18, 2010 -- Gilson, Inc. has selected EDL Consulting’s CloudCraze product to build an enterprise-class, cross-channel B-to-B webstore for the company’s leading Pipetman® brand of manual liquid handling equipment. Built on the Force.com platform and utilizing EDL’s CloudCraze eCommerce product, the new site will allow Gilson to provide an easily navigable and user-friendly experience to customers across Europe.

“Gilson is excited to partner with EDL, which has demonstrated strong leadership in moving companies into the cloud,” said Mark Dostalek, Marketing Manager for Digital Media at Gilson. “This step forward will enable us to better engage with our customers and allow us to do so quickly and affordably. It became clear that EDL’s CloudCraze product and domain expertise stand head and shoulders above the rest,” said Dostalek.

The Gilson cross-channel webstore will be deployed in three languages – English, French and German – and will be based on the Euro currency. Utilizing Cloudcraze, the site will provide an intuitive buying experience with business-user administration tools that are flexible and powerful enough to deliver a state-of-the art storefront that can meet the demanding expectations of Gilson’s savvy buyer community.

“Gilson’s selection of EDL’s CloudCraze cross-channel selling solution further validates our position as the first and only enterprise-class eCommerce product built and delivered natively on Force.com,” said Andrew Witherspoon, Vice President and General Manager of Products for EDL. “EDL’s deep experience in deploying eBusiness solutions in the cloud and in the biotech sector will help Gilson cost- effectively and rapidly extend and leverage their salesForce.com CRM investments with innovative cross-channel selling capabilities on a single platform,” said Witherspoon.

The partnership will provide Gilson the advantages of rapid deployment of an enterprise-class selling solution that can scale globally over time. Customers will benefit from the CloudCraze product’s ability to meet the needs of non-technical end-users through an easy-to-navigate administrative front-end with the power and flexibility needed to specify content, promotion and product bundles.

About EDL Consulting
EDL Consulting is a national technology firm specializing in eCommerce, CRM and business intelligence solutions to improve business performance. EDL solves the complex systems integration issues behind state-of-the-art technology solutions to make organizations more successful. For more information about EDL Consulting, go to www.edlconsulting.com.

About CloudCraze
Developed and commercialized by EDL Consulting, CloudCraze is an enterprise class cross-channel selling solution developed natively on the Force.com platform. CloudCraze gives any organization the power to rapidly deploy, and scalable, cross channel selling, merchandizing, and eCommerce capabilities while leveraging their investments in salesforce.com. For more information about CloudCraze, visit www.cloudcraze.com.

About Gilson, Inc.
Gilson, Inc., an industry leader in manual and automated liquid handling, manufactures high-quality, dependable purification solutions for today’s demanding liquid Chromatography, Solid Phase Extraction, sample purification and Gel Permeation Chromatography Clean-up requirements. Gilson’s innovative products provide the durability, flexibility and ease-of-use the industry has come to expect from Gilson. For more information about Gilson, Inc. products and services, visit www.gilson.com.

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