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Genesis Biopharma Appoints William H. Andrews Ph.D. to Board of Directors
Date:3/17/2011

LOS ANGELES, March 17, 2011 /PRNewswire/ -- Genesis Biopharma, Inc. (OTC Bulletin Board: GNBP), a biotechnology company developing targeted cancer therapies, today announced it has appointed William H. Andrews Ph.D. to its Board of Directors.  Dr. Andrews has three decades experience in biotechnology research and development, and is currently President and Chief Executive Officer of Sierra Sciences, LLC, a company he founded in 1999.

"Dr. Andrews brings a wealth of scientific expertise and professional experience to Genesis Biopharma," said Anthony J. Cataldo, President and Chief Executive Officer. "His background in the clinical and regulatory development of drug candidates, as well as in building a successful business, makes him an excellent fit with the Company's new leadership team.  In the last few weeks we have made significant progress in building Genesis Biopharma's Board and senior management, and I believe we are well-positioned to grow the Company through further development of our monoclonal antibody technology, leveraging our research collaborations, and exploring new strategic opportunities."

Prior to founding Sierra Sciences, Dr. Andrews was director of technology development for EOS Biotechnology.  Previously he served as director of molecular biology at both Geron Corporation and Codon Corporation.  While at Geron from 1992 to 1997, Dr. Andrews was one of the principal discoverers of both the RNA and protein components of human telomerase and was awarded 2nd place as "National Inventor of the Year" by the Intellectual Property Owners Association in 1997 for this work. He is presently a named inventor on 43 U.S. issued telomerase patents.  He received his doctorate in Molecular and Population Genetics from the University of Georgia.

Last month the Company announced the appointment of Dr. L. Stephen Coles to the Boa
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SOURCE Genesis Biopharma, Inc.
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