GeneNews appoints Canadian Colorectal Cancer Advi...( TORONTO Nov. 19 / GeneNews Limited (T...)

TORONTO, Nov. 19 /PRNewswire-FirstCall/ - GeneNews Limited (TSX: GEN), a company focused on developing blood-based biomarker tests for the early detection of diseases and personalized health management, today announced the formation of a Canadian Colorectal Cancer Advisory Board. Drs. Lawrence Cohen, Jeffrey Baker, Khursheed JeeJeebhoy, Andy Smith and Mr. Barry Stein will advise GeneNews on clinical and patient adoption strategies for the Canadian commercialization of ColonSentry(TM), the world's first blood-based screening test to determine a person's current risk for colorectal cancer.

"Following our July launch of ColonSentry(TM), we are increasing the availability of our test across the Greater Toronto Area and plan to expand into other regions of Canada through 2009," said Dr. Heiner Dreismann, Interim CEO and Lead Director of GeneNews. "This group of experts has been assisting us in delivering a series of physician education sessions on the need to engage in colorectal cancer screening and how increased compliance can ultimately save lives and potentially reduce the health economic burden. As we prepare to roll out our ColonSentry(TM) test across Canada, this advisory board will also provide invaluable region-specific insights to allow us to most efficiently drive commercial adoption."

Dr. Lawrence Cohen

Dr. Cohen is the Director of and consultant in the Division of Gastroenterology and Chief of Medical Endoscopy at Sunnybrook Health Sciences Centre. He is an Associate Professor of Medicine at the University of Toronto and is a Fellow of the American College of Gastroenterology. Dr. Cohen received his Master of Science in Pharmacology at the University of Toronto and his Doctor of Medicine from McMaster University. He completed his Internal Medicine Fellowship at the University of Toronto with subspecialty training in Gastroenterology and Therapeutic Endoscopy.'/>"/>