ORLANDO, Fla., Jan. 13, 2011 /PRNewswire/ -- GeneLink, Inc. (OTC Bulletin Board: GNLK), a leading consumer genomics biotech company, has announced that Robert B. Trussell, former CEO and founder of Tempur-Pedic, Inc., has recently formed a company to distribute genetically customized products developed by GeneLink. Mr. Trussell, through his new company, intends to market the product line utilizing techniques similar to those he used so successfully at Tempur-Pedic, including internet sales, short form TV and infomercials, newspapers, magazines, trade publications and radio.
Mr. Trussell, who has brought back together a number of the former key staff members responsible for the early success of Tempur-Pedic, said, "We're especially excited to be teamed up with a company so similar to Tempur-Pedic, with unique technology with a point of difference that offers extraordinary value to consumers, a high end product line, and first mover status in a hot category." He added, "Numerous patents and patents pending by GeneLink will allow us to focus exclusively on developing the marketing of this remarkable product line. We're especially excited to see so many of the original team members coming together again on another venture of this magnitude. We are all really looking forward to the challenges and opportunities that lie ahead!"
Bernard L. Kasten Jr., M.D. GeneLink's Executive Chairman and CEO added, "We are very excited to be partnering with Bobby Trussell and his team. Bobby has long been a supporter of both GeneLink and our direct selling subsidiary, GeneWize. Bobby's organization has most recently been instrumental in developing new Affiliate acquisition techniques with and for GeneWize. We anticipate these efforts will be increasingly fruitful as our working relationship expands. This new relationship provides us with a world class partner
|SOURCE GeneLink, Inc.|
Copyright©2010 PR Newswire.
All rights reserved