Leaders in probiotics and artificial sweeteners partner to produce world's first probiotic-enhanced sweetener; collaboration promises to bring innovation to baking aisle
INDIANAPOLIS, March 3 /PRNewswire/ -- Ganeden Biotech, Inc. a Cleveland-based manufacturer of the patented probiotic strain GanedenBC30, today announced an exclusive partnership with Heartland Sweeteners, an Indianapolis-based leading innovator of health and wellness products and calorie-free sweeteners, to produce a new probiotic-enhanced sweetener.
The companies will work together in the coming months to develop a no-calorie artificial sweetener to be distributed nationally in retail grocers, including many already carrying Heartland Sweeteners' Nevella(R) line. The new sweetener can be used in a variety of traditional sweetener applications, as well as in baked goods as a healthy, no-calorie alternative.
"This collaboration marks a significant step forward in our effort to take probiotics beyond the yogurt aisle," said Andrew Lefkowitz, CEO of Ganeden Biotech. "We are partnering with Heartland Sweeteners to quickly bring to market an innovative product that can help support and maintain a healthy digestive system and boost immunity."
Heartland Sweeteners chose Ganeden Biotech's patented probiotic bacteria, GanedenBC30, because of its unique ability to survive manufacturing and baking temperatures and remain shelf stable. GanedenBC30's superior survivability can be attributed to its protection by an organic shell, which allows the bacteria to reach the digestive tract alive and in large numbers where it can provide the greatest ben
|SOURCE Ganeden Biotech Inc.|
Copyright©2009 PR Newswire.
All rights reserved