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Ganeden Biotech Receives Frost & Sullivan 'Probiotics Product Innovation' Award
Date:12/16/2008

Unique probiotic strain, GanedenBC30, recognized for superior survivability and for opening new food and beverage product categories

CLEVELAND, Dec. 16 /PRNewswire/ -- Frost & Sullivan, the international growth consulting company, named Ganeden Biotech Inc. the recipient of its 2008 North American Food and Beverage Probiotics Product Innovation Award. The award recognizes Ganeden Biotech's innovative probiotic strain, GanedenBC30(TM), for opening new development initiatives in food and beverage product categories.

Frost & Sullivan's prestigious Probiotics Product Innovation award was granted to Ganeden Biotech for the advancement of the patented technology driving GanedenBC30. GanedenBC30 is able to survive harsh manufacturing processes, such as baking and freezing, as well as the acidic environment of the digestive tract better than other commercially available probiotic strains. This probiotic bacteria is more robust than traditional probiotic strains because it is protected by a spore, which is analogous to a seed and accounts for the strain's superior viability. The spore protects the cell's genetic material from the heat and pressure of manufacturing processes, challenges of shelf life and the acid and bile to which it is exposed to during digestive transit. The viable spore is then able to grow and multiply into new cells in the small and large intestines.

"The introduction of GanedenBC30 has certainly expanded the application of probiotics into product areas that were previously unavailable within food and beverage markets," said Dr. Deborah Cross, Industry Analyst at Frost & Sullivan. "The number of products available has already been enhanced substantially in previously undeveloped sectors such as bakery an
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SOURCE Ganeden Biotech Inc.
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