New PowerCap(R) Water Bottle Dispenses Probiotics with a Push of a Button
CLEVELAND, June 4 /PRNewswire/ -- Ganeden Biotech, Inc., makers of the patented probiotic strain GanedenBC30(R), today announced a collaboration with Liquid Health Labs to sell a new probiotic-enhanced beverage using PowerCap(R) technology, the innovative bottle cap dispensing system. Probiotics stored in the bottle's cap are dispensed into water with the press of a button, creating a new category of "ready to go (RTG)," healthy drinks.
The drink, called FHS, or "Fresh Healthy Stuff," includes 12 ounces of ultra purified water in the bottle and a powdered formulation loaded with GanedenBC30(R) probiotics, antioxidants from fruit concentrates, vitamins, and prebiotic fiber stored inside the bottle cap. With a simple press of a button, the powder is released into the water creating a probiotic-enhanced flavored drink that supports healthy digestive and immune functions. FHS will retail for less than $2 and come in a variety of package sizes.
The products are now available for national distribution and will be on display at the IFT 2009 Annual Meeting & Food Expo starting June 6.
"We are excited about our new partnership with Liquid Health Labs and the opportunity to include GanedenBC30(R) within PowerCap(R) technology," said Ganeden Biotech CEO Andrew Lefkowitz. "This new probiotic blend will answer the demands of both the probiotics and beverage industries by creating a shelf stable probiotic beverage that does not require refrigeration."
Liquid Health Labs has a variety of products in development using new PowerCap(R) technologies, including more offerings with GanedenBC30(R), as well as ingredients that have been previously unavailable
|SOURCE Ganeden Biotech, Inc.|
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