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Future Role of Market Research Made Clear in New Report from Best Practices, LLC
Date:5/12/2010

CHAPEL HILL, N.C., May 12 /PRNewswire/ -- Leading organizations understand the value of using market research to inform their strategic planning and operational tactics across numerous functions. As pharmaceutical, biotechnology and medical device companies evolve, market research in these companies must also evolve and develop new capabilities while refining current ones to support intelligent planning and decision making.

Two areas where market research leaders anticipate providing more support in the future are new product development and strategic planning, according to new research from Best Practices, LLC. "The Future of Market Research: Challenges and Changes in a Core Pharmaceutical Function" provides executives and managers working in the market research/business intelligence area with forward-looking insights around critical market research topics.

To view a summary of this report, download a complimentary excerpt at http://www3.best-in-class.com/rr998.htm.

This study provides data on activities, roles, talent development, and effectiveness measures around the market research function. The research also identifies recent changes, new directions and best practices in market research that will enable the market research function to continue to provide value.

Among the topics addressed in th
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SOURCE Best Practices, LLC
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