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Fujifilm and the National Breast Cancer Foundation Provide Free Mammograms as Part of Images of Health Campaign
Date:5/7/2008

Hunter College offers women the gift of health this Mother's Day

STAMFORD, Conn., May 7 /PRNewswire/ -- Every two minutes a woman in the United States is diagnosed with breast cancer(1). In New York City alone, more than 5,000 women are diagnosed with breast cancer annually and nearly 1,200 die from the disease(2). While annual mammograms are recommended for woman over the age of 40, more than half of U.S. women of screening age do not recognize how critical breast cancer screening is or do not have the means to get a mammogram regularly.

This Mother's Day, Fujifilm is encouraging all women over 40 to give themselves the gift of health, and is promoting free mammograms for women in New York City as part of its national public education campaign called Images of Health: Mammograms for a Million Moms.

On Thursday, May 8 from 8:00 a.m. to 2:00 p.m., women of screening age are invited to receive a FREE mammogram at Hunter College on the corner of 68th Street and Lexington Avenue in New York City. In addition to a free mammogram, a health educator will be onsite to answer questions and provide educational materials to help encourage better breast health year round. The free mammograms are being provided by Fujifilm and the National Breast Cancer Foundation (NBCF), and carried out by the American-Italian Cancer Foundation (AICF) and Hunter College. Appointments are required and can be made by calling 1-800-564-6868.

"It's rewarding to be involved in breast cancer awareness by promoting the importance of early detection and providing access to lifesaving mammograms," said Kristina Testa-Buzzee, Director of Wellness Education at Hunter College. "This is a tremendous opportunity for the mothers and grandmothers of our students -- as well as the Hunter faculty and local community members -- and we're grateful to Fujifilm for bringing such a worthwhile cause to our campus."

The free mammograms are part of Fujifilm's Images of Health: Mammograms for a Million Moms campaign. Launched in October 2006, the campaign is designed to raise awareness of the life-saving importance of mammography in the early detection of breast cancer, and to encourage the millions of women of screening age who have not had a mammogram to make a pledge and follow through on that pledge by getting a mammogram. The first step is awareness, and the second step is action -- both of which are promoted on http://www.imagesofhealth.com . The Web site offers women a free downloadable brochure about mammography, a video that demonstrates the mammography process, testimonials from internationally recognized mammography researchers on the importance of regular screenings and -- most importantly -- includes a facility locator so women can find a certified mammography facility in their area.

The Images of Health: Mammograms for a Million Moms campaign is also raising money for the NBCF, which provides mammograms to women in need nationwide. A portion of the sales of Fujifilm's pink QuickSnap 800 Flash One-Time-Use Camera are donated to the NBCF. To date, the NBCF has received more than $30,000 from camera sales, as well as contributions of $300,000 and two Fujifilm digital mammography systems, known as Fujifilm Computed Radiography for Mammography (FCRm).

"The Images of Health: Mammograms for a Million Moms initiative has been a tremendous success for Fujifilm in raising awareness of the importance of early detection," said Randy Nagel, Director of Corporate Communications for FUJIFILM Medical Systems USA. "We look forward to continuing our efforts to motivate women to take better care of their health and to help provide the means for them to do so."

About FUJIFILM Medical Systems USA, Inc.

As one of the FUJIFILM Corporation family of companies with 70 years of imaging experience and almost $25 billion in sales, FUJIFILM Medical Systems USA, Inc. is a leading provider of diagnostic imaging products and network systems to meet the needs of healthcare facilities today and well into the future. Fujifilm's broad array of products -- including film processing equipment, digital x-ray systems, women's imaging solutions and Synapse(R) PACS and image and information management systems -- offer clinically-proven solutions for acquiring, processing, presenting, managing and storing radiological images in a variety of healthcare environments. FUJIFILM Medical Systems USA is headquartered in Stamford, CT. More information is available at http://www.fujimed.com .

About the National Breast Cancer Foundation

The National Breast Cancer Foundation, headquartered in Dallas, Texas, is a non-profit, charitable foundation whose mission is to save lives by providing access to free and low-cost mammograms for those with limited resources, increased awareness through continuing education programs, and hope-inspired support programs. For details about NBCF, please visit http://www.nationalbreastcancer.org .

About the American-Italian Cancer Foundation

The American-Italian Cancer Foundation's Free Mobile Mammography Program educates New York City-area women and provides free mammograms and clinical breast exams on its mobile mammography vans. This vital program reaches women located in all five boroughs of NYC and select areas of Long Island and Westchester.

Since 1987 the American-Italian Cancer Foundation's Free Mobile Mammography Program has reached more than 83,000 women with information about the importance of early detection of breast cancer and has provided free mammograms and clinical breast exams to 55,300 women. Of these women, 221 have been diagnosed with breast cancer and referred for treatment.

About Hunter College

Hunter College, located in the heart of bustling Manhattan, is the largest college in the City University of New York (CUNY) system. Founded in 1870, Hunter is also one of the oldest public colleges in the country. Currently, 21,000 students attend the College, pursuing both undergraduate and graduate degrees in more than 170 different programs of study. With the myriad opportunities found in New York City, and world-renowned faculty to guide them, Hunter's students embark upon their bright and illustrious futures and begin to achieve their version of the American Dream!

(1) National Breast Cancer Foundation (NBCF)

(2) New York State Cancer Registry

Contact:

Natalie Jones

CJP Communications

212-279-3115 x233

njones@cjpcom.com


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SOURCE FUJIFILM Medical Systems USA, Inc.
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