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Frost & Sullivan Recognizes Martek Biosciences for Unique and Customer-Focused Strategies With Customer Value Enhancement Award
Date:12/1/2008

announced the launch of the 100th food and beverage product incorporating life'sDHA. The ingredient was first introduced in soy beverages, yogurt and yogurt drinks in 2006, and the range of products into which life'sDHA has been added now includes milk, fruit juices, baby foods, sushi, nutrition bars and cheese. This year alone, the brand expanded further into cooking oils, bread, butter, frozen foods, smoothies, meat, meat alternatives and more. In addition, many of Martek's customers continue to introduce follow-on products based on the success of their initial product launches.

Each year, Frost & Sullivan presents this award to the company that has best demonstrated the ability to expand its customer base, while maintaining its existing customer base, with more innovative value creation and enhancement strategies than competing vendors. This Award recognizes the company's successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers' stated needs and requirements. Such strategies are expected to significantly improve customer interaction and contribute to their satisfaction.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Martek Biosciences Corporation

Martek Biosciences Corporation (Nasdaq: MATK) is a leader in the innovation and development of DHA omega-3 products
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