announced the launch of the 100th food and beverage product incorporating life'sDHA.
The ingredient was first introduced in soy beverages, yogurt and yogurt drinks in 2006, and the range of products into which life'sDHA
has been added now includes milk, fruit juices, baby foods, sushi, nutrition bars and cheese. This year alone, the brand expanded further into cooking oils, bread, butter, frozen foods, smoothies, meat, meat alternatives and more. In addition, many of Martek's customers continue to introduce follow-on products based on the success of their initial product launches.
Each year, Frost & Sullivan presents this award to the company that has best demonstrated the ability to expand its customer base, while maintaining its existing customer base, with more innovative value creation and enhancement strategies than competing vendors. This Award recognizes the company's successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers' stated needs and requirements. Such strategies are expected to significantly improve customer interaction and contribute to their satisfaction.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Martek Biosciences Corporation
Martek Biosciences Corporation (Nasdaq: MATK) is a leader in the innovation and development of DHA omega-3 products Page: 1 2 3 4 Related biology technology :1
. Transport Pharmaceuticals Receives Coveted Frost & Sullivan Technology Innovation Award2
. Nonin Medical, Inc. Receives Frost & Sullivans 2007 Award for Product Differentiation Innovation3
. Digirad Corporation to Receive Frost & Sullivan 2007 North American Award for Product Strategy4
. Signalife Wins Second Frost & Sullivan Technology Award5
. AdvanDx Receives Frost & Sullivans Rapid In-Vitro Diagnostic Technology Innovation of the Year Award6
. Modigene Announces Closing of $12 Million Financing by Members of The Frost Group7
. WuXi PharmaTech (NYSE: WX) Wins the 2008 Frost & Sullivan Award for Best in Class Outsourced R&D in Pharmaceuticals and Biotechnology8
. Exiqon Receives the 2008 Frost & Sullivan Growth Strategy Leadership Award9
. Athera Biotechnology Founder Johan Frostegard and His Colleagues Win NACB Distinguished Abstract Award at AACC 200810
. Vascular Biogenics Ltd. Presented With the Frost & Sullivan 2008 European Gene Expression Targeting Platform Technology Innovation Award11
. Frost & Sullivan Recognizes Kionixs Dominance in the MEMS Accelerometers Market Through Product Line Strategy