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Frost & Sullivan Recognizes Martek Biosciences for Unique and Customer-Focused Strategies With Customer Value Enhancement Award
Date:12/1/2008

and was launched in 2006. As a result, Martek is one of the few companies providing high-value nutritional products to successfully secure a brand presence through the appearance of its life'sDHA logo on numerous consumer packaged goods that are household names.

life'sDHA is derived directly from microalgae, a renewable, sustainable source of DHA that does not deplete ocean resources and is produced entirely in the U.S. in a FDA-inspected facility. Today, life'sDHA is a trusted source of DHA omega-3 found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is included in more than 99 percent of all formulas on the U.S. market. In addition, life'sDHA is found in more than 200 brands of infant formula, nutritional supplements and functional foods sold in over 75 countries worldwide. Martek has received approvals for the use of life'sDHA in wide range of foods and supplements in Europe, Australia/New Zealand, and Canada.

"life'sDHA has exceptional sensory characteristics; it does not adversely affect a product's sensory properties such as taste or odor," says Arthi. "It also has an outstanding shelf life and is highly concentrated, so less is needed."

Martek's innovation and experience in the production, refinement and formulation of high quality DHA omega-3 products has established it as a leader in customer value enhancement. Martek develops close working relationships with its customers and provides personalized technical support to ensure the highest quality finished products by offering a range of services, including an experimental food development laboratory, small-scale food production capabilities, sensory analysis and chemical analytical support.

This has resulted in exceptional customer retention and a rapidly growing customer base. This year, Martek
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SOURCE Frost & Sullivan
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