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From Leadership to Legal Issues, NineSigma Shares Best Practices in an Authoritative Guide to Open Innovation and CrowdSourcing
Date:8/17/2011

CLEVELAND, Aug. 17, 2011 /PRNewswire/ -- Executives from NineSigma, Inc., the leading provider of open innovation solutions and strategy, have written chapters on crucial elements of open innovation for A Guide to Open Innovation and CrowdSourcing; Advice from Leading Experts.

This bestselling book offers practical advice to innovation and business leaders looking to find new solutions and capabilities outside of their organization and clearly outlines the components necessary to be successful with open innovation and crowdsourcing. Each chapter takes a deep-dive into best practices from making the business case for open innovation to overcoming cultural resistance to attracting partners for co-development.

"Executives are dazzled by the thought of open innovation - but once they're charged with spearheading these initiatives, there's intense pressure to deliver results, faster than ever," said NineSigma President Matthew Heim, who authored the chapter, Leadership Issues and Challenges in the OI World. "Our experience in working with clients across industries has taught us that there are proven approaches that can enhance success. In this chapter I have tried to capture the common pitfalls and outline key considerations for advancing an organization's open innovation program."

Additionally, before collaborating parties can enjoy the benefits of Open Innovation, they need to overcome the legal issues associated with intellectual property. Denys Resnick, Director of Strategic Programs for NineSigma, contributed the chapter titled Managing Legal and IP Issues. She says, "IP is the cup of strong, black coffee that follows the intoxicating buzz of OI, but can be successfully managed through a comprehensive strategy."

NineSigma is the most experienced leader in open innovation services in the world. This new book shares fresh insight from recognized global experts that have created and evolved the principles of open innovation into strategic programs that deliver tangible business value.

The book is available on Amazon.com. Discussion of topics covered in the book are developing daily on LinkedIn and BLOINC, NineSigma's blog.

About NineSigma NineSigma engages organizations with external innovation resources and enables them to share knowledge to accelerate the innovation cycle, whether they are in the private, public, or social sectors. Their proprietary and collaborative process has produced billions of dollars in tangible value. Companies such as Kraft, Philips, L'Oreal, Unilever, Denso and Suntory utilize NineSigma's Open Innovation services to solve immediate challenges, fill product pipelines, integrate new knowledge into their organizations, close development gaps, and improve financial performance. NineSigma has the largest open global network of solution providers and an extensive database of existing solutions that spans all industries and technical disciplines. Our team integrates professionals from a variety of fields, including business leaders, innovation consultants and Ph.D.-level scientists. Learn more at www.ninesigma.com.

Media Contact:  
Dawn Ringel, Warner Communications, dawn@warnerpr.com, (781) 449-8456


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