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Fountain Healthy Aging Inc Announces Agreement to Acquire Natural Planet USA
Date:9/14/2009

LOS ANGELES, September 14 /PRNewswire-FirstCall/ -- Fountain Healthy Aging Inc. announced on September 14 2009 that it had entered into an agreement to acquire the entire issued stock of Natural Planet USA Inc, a California based developer and distributor of a range of specialist nutraceutical and cosmoceutical products both in the US and across a range of international markets. Fountain has had a relationship with Natural Planet for some months, and has sourced a number of its key products from the Natural Planet product pipeline, as well as engaging Natural Planet as a non exclusive distributor of its flagship product, Vitalife, in the US.

Fountain CEO, Paul Hunston, said that "this acquisition not only secures an extensive and highly synergistic pipeline of unique products for Fountain, but also brings a number of important distribution relationships which Natural Planet has established around the world which will enhance Fountain's own distribution capabilities significantly." He continued, "I see this acquisition as a crucial step towards the achievement of our goal to develop Fountain into the leading global player within the anti-aging industry. With Natural Planet comes a huge range of over 50 scientifically developed but completely natural products, which, to use Natural Planet's own motto are specifically designed to help people feel better, look better, live longer ... naturally! That motto fits perfectly with the goals which Fountain has for its own products and, sums up the synergies which form the basis for this acquisition. Add to that the instant additional distribution capabilities which Natural Planet brings to Fountain and it is easy to see why I am so excited about this major development, which is going to form the basis of many further developments for us in the coming weeks and months".

About Fountain Healthy Aging

Fountain Healthy Aging is a company specifically focussed in the anti aging industry, which is one of the quickest growing industry sectors worldwide. We have a range of products targeted at the anti aging market, including our revolutionary flagship product Vitalife, which we believe is ready to make a massive impact in the anti-aging industry. We recognize the importance of the anti-aging sector, an emerging dynamic within the overall health and wellness revolution. We believe that we are uniquely positioned to capitalize on this rapidly growing trend first with our unique flagship product, rapidly followed into the market by our other products which have been specifically developed for this market. Fountain Healthy Aging's main focus is on the specialty, premium product category, which is a growing segment of the market that provides gross margins significantly higher that the lower-priced, mainstream health products market.

About Natural Planet

Natural Planet USA is a California based developer and distributor of specialist nutraceutical and cosmoceutical products both in the US and across a range of international markets. Natural Planet USA has combined advanced science and proactive research and development, with its philosophy of pursuing a natural approach to greater health and an enhanced quality of life. It offers a unique range of over 50 scientifically developed and researched nutritional and beauty products all of which have been developed based on Natural Planets goal to make people feel better, look better, live longer ... naturally! Natural Planet pursues a multi pronged marketing approach, including network marketing. This approach extends the reach of Natural Planet's products to the maximum extent possible, including into many developing countries, where its focus is on a network marketing sales approach. This approach has been specifically designed to ensure the maximum and most efficient distribution of its health supporting products to the people of the developing world to enhance their quality of life not only by giving them access to the products but also by providing them, as the network marketers, with an ability to generate extra income for themselves. Natural Planet USA provides products that afford a 360 degree approach to enhanced health, beauty and performance in every sphere of life.

The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

    For more information please contact:
    Paul Hunston
    Fountain Healthy Aging Inc
    paul.hunston@athertonhealth.com
    +1-818-988-0030


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SOURCE Fountain Healthy Aging Inc
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