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First Warning Systems, Inc., Appoints Veteran Medical Executive Royea as CEO
Date:4/2/2013

Reno, Nev. (PRWEB) April 02, 2013

First Warning Systems (FWS), Inc., a pioneer and developer of early breast cancer detection, announced the appointment of Rob Royea as the company’s new chief executive officer (CEO). Royea has over 25 years of proven senior executive experience in the creation and execution of strategic visions to grow sophisticated medical technology, diagnostic and software companies. He has successfully led efforts of both public and private venture capital backed technology companies with worldwide operations.

“We are excited to have Rob lead our efforts in finalizing our go-to-market commercialization strategies,” said Jim Holmes, chairman of the board for FWS. “He will also spearhead the closing of our current $1.2 million funding round followed by our Series A financing for $10 million. I look forward to working with Rob in these endeavors.”

Royea has significant expertise in global medical operations. His experience includes demonstrated profit and loss responsibilities from startup companies to those with more than $550 million in revenues. He has successfully directed the acquisition and sale of several companies over the past 36 months. He has managed direct to market and distribution strategies in Japan, India; Europe, the Middle East, Africa (EMEA); and the United States for companies with as many as 400 employees. He has successfully created and implemented business plans to launch two technologies achieving the number one market position globally for each.

Royea will head a growing organization dedicated to early breast cancer detection. The FWS process uses a non-irradiative, non-compressive method to create a dynamic cell chaos profile correlated to dysfunctional circadian genes. Multiple bioinformatics algorithms compare the circadian gene protein profiles to
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