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First Product from Rotman School's New Creative Destruction Lab
Date:2/25/2013

TORONTO, Feb. 25, 2013 /PRNewswire-USNewswire/ -- Last September the University of Toronto's Rotman School of Management quietly launched their new initiative for technology entrepreneurship, The Creative Destruction Lab.

Today, one of the ventures in the first cohort of this new initiative not so quietly has launched its first product, receiving attention from media including TechCrunch and Wired.

The MYO is the first product from Thalmic Labs. The device is an armband for gesture control that doesn't use cameras, but instead employs biosensors and accelerometers. Using Bluetooth, the armband connects wirelessly to other devices to enable user control based on their movements without directly touching the electronics. (Watch a demonstration here.)

"Thalmic quickly leveraged the Creative Destruction Lab and raised the majority of their seed capital from the Lab's G7 (coaching and investor group) including some of Canada's leading entrepreneurs like Daniel Debow , Senior Vice President of SalesForce.com, founder of Rypple and Rotman JD/MBA graduate, Tomi Poutanen , founder of Optimized Search Algorithms and Rotman MBA graduate, and Lee Lau , Director and Co-Founder of Alignvest Capital Management and founder of ATI, and their network," says Rotman Prof. Ajay Agrawal , Peter Munk Professor of Entrepreneurship and Academic Director of the Creative Destruction Lab.

To understand how devices such as the MYO could revolutionize how we interact with machines, you can read Rotman Prof. Joshua Gans ' article at Medium.

The Creative Destruction Lab at Rotman is a venture lab that leverages: the business sc
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SOURCE Rotman School of Management, University of Toronto
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