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Familybuilder Launches the Familybuilder Global Network at DEMOfall 08
Date:9/8/2008

- WILL OFFER DNA TESTING FOR $59.95, THE MOST AFFORDABLE PRICING AVAILABLE

ANYWHERE -

SAN DIEGO, Sept. 8 /PRNewswire/ -- Familybuilder today announces from the DEMOfall 08 conference here in San Diego, the launch of the Familybuilder Global Network at Familybuilder.com (http://www.familybuilder.com ) and the introduction of $59.95 DNA tests, the most affordable DNA testing available anywhere.

At Familybuilder.com, people can now leverage online social networks and the Internet at-large, to tap into Familybuilder's vast database of family trees -- one of the largest in the world with over 20 million family tree profiles -- to assist in their personal genealogy research and to connect with their family members like never before. Anyone seeking to research their family history or connect with relatives online can now simply link together family tree profiles that may exist on the popular social networks, including Facebook, MySpace, Bebo, Orkut, and Hi5. Individuals who do not use social networks to aid in their family research can now create and access millions of family tree profiles on Familybuilder.com.

Familybuilder is committed to helping people find and track family members who are alive and well, representing a major departure from standard genealogy services dedicated to helping people find deceased family members.

Familybuilder also announces today that starting October 15, 2008 it will offer highly affordable genealogy DNA tests -- priced at an unprecedented $59.95 -- to help people learn more about their lineages and find long lost relatives. By combining its social networking prowess and the lowest price point found anywhere, Familybuilder seeks to bring DNA to the masses.

The $59.95 offering is the lowest available anywhere for DNA testing. This pricing, and the market it will serve, is unprecedented: no genealogy service caters to the 300-400 million people who use social networks to research their family trees. The largest consumer DNA database on the market today (FamilyTreeDNA.com) contains only 209k records, which demonstrates the untapped nature of this market and its huge potential.

Familybuilder offers both paternal (YDNA) and maternal (mtDNA) DNA tests. The YDNA test is a 17-marker test (as compared to FamilyTreeDNA's 12 markers) and its mtDNA test will analyze 420 base pairs of the HV1 region. The DNA kit arrives by mail in closed cover, and provides simple instructions to collect a DNA sample. The entire process takes only a few minutes to complete. The return postage is prepaid. Familybuilder will provide the DNA results online, and by email.

Familybuilder will be expanding its DNA lineup in the future and is committed to continuously driving the costs of these tests down over time.

"It's incredibly exciting to unleash the power of Familybuilder.com at DEMO," said Ilya Nikolayev, CEO of Familybuilder. "We're thrilled to be one of the few companies who can use the DEMO stage to disrupt an entire industry. We're confident that the Familybuilder Global Network and our affordable DNA tests will help more families connect and assist individuals in learning about their relatives and tracking their family lineage. Here's to family!"

"We're excited about Familybuilder's approach -- complete with DNA -- to finding and connecting family," said Chris Shipley, executive producer for DEMO. "This young company has made great strides in just a short time, and I hope the DEMO experience propels them even further."

About Familybuilder

Familybuilder is a NYC-based software company that builds genealogy and family-oriented applications. Familybuilder is the only genealogy service to run a family tree application on all the major social networks (Facebook, Bebo, MySpace, Hi5, and Orkut) and is the only genealogy service to bridge together family trees across these networks and the Internet at-large. Familybuilder is quickly becoming one of the most-used genealogy services online and is ranked as the #4 online genealogy service in the world (per comScore) with over 4 million users and over 20 million family tree profiles as part of its Family Tree application. Per Adonomics, Familybuilder ranks in the top 50 applications found on Facebook (out of 38,000). The company raised its Series A round of financing in February 2008 led by London-based DN Capital. Familybuilder launched in June 2007 and is privately held. Further information on the Familybuilder Global Network, its DNA offerings and links to its Family Tree applications on the various social networks can be found at http://www.familybuilder.com.


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SOURCE Familybuilder.com
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