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FLAVORx Helps Families Fight Pandemic H1N1 Influenza Virus By Making Antiviral Medicine Taste Better
Date:9/17/2009

cations - including Tamiflu">three best flavors to improve the taste of Tamiflu are Bubblegum, Cherry and Raspberry."

The H1N1 strain of the flu virus is unique in that it affects children at a much higher rate than older adults, when compared to a typical seasonal flu virus. A recent H1N1 report released by the U.S. Centers for Disease Control and Prevention (CDC) reported that children ages 5-14 are 14 times more likely to contract the H1N1 virus than adults over age 60. With a typical seasonal flu virus, children are normally two times more likely than older adults to contract the flu. With these figures in mind, it is critical that children who contract or are exposed to the H1N1 virus take their prescribed antiviral and antibiotic medications as directed, a term known as medication adherence. Because the taste associated with these liquid medications is often a barrier to doing so, improving the medicine's taste with FLAVORx can lead to positive increases in medication adherence. In fact, studies have shown that adherence rates for children on liquid medications are higher than 90% when flavoring is added. Without flavoring, medication adherence rates typically range from 50% to 60%.

"It's imperative for parents to know they have an option to make their child's medicine taste better when they go to the pharmacy. This is especially true for antivirals, including Tamiflu," states Stuart R. Amos, President and CEO of FLAVORx. "If a child has the flu, be it seasonal or H1N1, making sure he or she takes every last drop of the antiviral is extremely important. Flavoring the medication with FLAVORx can help."

Tamiflu is prescribed for children and adults who have contracted the flu virus, to keep it from spreading in the body. For the
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