Navigation Links
Experts From The Peer Group Provide Training on Dialogue-Based Influence at the SPBT Annual Conference

EDISON, N.J., June 9 /PRNewswire/ -- Davie Floyd, Director of Training and Kathleen Bresette, President of The Peer Group, an Informed Medical Communications company, were highlighted at the Society of Pharmaceutical & Biotech Trainers 37th Annual Conference in Orlando, FL. Both experts on peer influence and leading through influential dialogue, Floyd and Bresette presented the topic "Selling and Leading through Dialogue: Advanced Influencing Skill for Changing Times," and delivered a three-hour workshop entitled "Training that Fosters Learner-Led Learning" to many of the more than 600 attendees at the conference.

(Logo: )

"We are pleased to have had the opportunity to address this timely topic at the SPBT conference," Floyd noted. "In these exciting and tumultuous times for the pharmaceutical industry, it is critical to design training tools and facilitate learning processes that foster learner-led learning and ultimately enhance sales-force impact." The specific topics addressed during the two sessions included the following: (1) methods for inviting dialogue and engagement, (2) applied principles of dialogue-based influence to leadership, training, and sales, and (3) effective sales-force training.

"We have found that true peer influence, in which there is interactive discussion among professional equals compared to didactic presentations, offers an improved way to sustainably influence prescribers," noted Bresette. "This conference was an excellent opportunity to share a unique peer influence model that is sparking tremendous interest among pharmaceutical marketers seeking higher ROI solutions for their brands."

About Informed Medical Communications

Informed Medical Communications (, headquartered in Edison, NJ, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include The Peer Group and RxDialogue, industry innovators and leaders in conducting general and specialty peer-to-peer medical programs, respectively. Additionally, IMC's major businesses are enhanced by MRxHealth, the market research and consulting infrastructure that supports IMC's ongoing development and effectiveness of non-traditional marketing programs for biopharmaceutical clients, and Leading Through Dialogue, a communications training service for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation. The IMC network of companies delivers integrated marketing programs for pharmaceutical marketers, with the goal of improving the dialogue among healthcare practitioners in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.

SOURCE Informed Medical Communications
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. PAREXEL Product Development and Regulatory Experts to Attend the 2008 BIO International Convention
2. BioStorage Technologies Forms Scientific Advisory Board with Leading Life Science Experts
3. Bio-Pharma Industry Experts Deliver M&A Value Through Integration Excellence
4. Regenesis Biomedical Appoints Scientific Advisory Board Composed of Life Science and Electronics Experts
5. International Wound Care Experts, Medline Announce Pressure Ulcer Prevention Consensus Paper
6. Federal government taps NC State experts to explain nanotech risks
7. Innovative and Forward-Thinking Experts to Deliver Keynote Presentations at IBCs 13th Annual Drug Discovery & Development of Innovative Therapeutics World Congress
8. Experts prove the geochemical origin of part of the CO2 emissions in semiarid climates
9. PAREXEL Experts to Offer Insights Into Outsourcing Best Practices at 17th Annual Partnerships with CROs Conference
10. PAREXEL Appoints Leading Central Nervous System Experts to Its Global Clinical Pharmacology Business
11. Patient-Reported Outcomes (PROs) Improve Cancer Treatment -- Experts Agree
Post Your Comments:
(Date:6/27/2016)... June 27, 2016   Ginkgo Bioworks , a ... engineering, was today awarded as one of the ... the world,s most innovative companies. Ginkgo Bioworks is ... the real world in the nutrition, health and ... directly with customers including Fortune 500 companies to ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Researchers at ... most commonly-identified miRNAs in people with peritoneal or pleural mesothelioma. Their findings are the ... read it now. , Diagnostic biomarkers are signposts in the blood, lung fluid ...
(Date:6/23/2016)... , June 23, 2016 /PRNewswire/ - FACIT has ... Ontario biotechnology company, Propellon Therapeutics Inc. ... and commercialization of a portfolio of first-in-class WDR5 ... targets such as WDR5 represent an exciting class ... in precision medicine for cancer patients. Substantial advances ...
(Date:6/23/2016)... SANTA MONICA, Calif. , June 23, 2016  The Prostate Cancer ... to pioneer increasingly precise treatments and faster cures for prostate cancer. Members of ... 77 institutions across 15 countries. Read More About the ... ... ...
Breaking Biology Technology:
(Date:6/9/2016)... Finland , June 9, 2016 ... National Police deploy Teleste,s video security solution to ensure the ... France during the major tournament ... data communications systems and services, announced today that its video ... Prefecture to back up public safety across the ...
(Date:6/2/2016)... 2016 The Department of Transport Management ... 44 million US Dollar project, for the , ... Personalization, Enrolment, and IT Infrastructure , to ... and implementation of Identity Management Solutions. Numerous renowned international vendors ... Decatur was selected for the most compliant and ...
(Date:6/1/2016)... , June 1, 2016 ... in Election Administration and Criminal Identification to Boost Global ... a recently released TechSci Research report, " Global Biometrics ... Region, Competition Forecast and Opportunities, 2011 - 2021", the ... billion by 2021, on account of growing security concerns ...
Breaking Biology News(10 mins):