Navigation Links
Experts From The Peer Group Provide Training on Dialogue-Based Influence at the SPBT Annual Conference

EDISON, N.J., June 9 /PRNewswire/ -- Davie Floyd, Director of Training and Kathleen Bresette, President of The Peer Group, an Informed Medical Communications company, were highlighted at the Society of Pharmaceutical & Biotech Trainers 37th Annual Conference in Orlando, FL. Both experts on peer influence and leading through influential dialogue, Floyd and Bresette presented the topic "Selling and Leading through Dialogue: Advanced Influencing Skill for Changing Times," and delivered a three-hour workshop entitled "Training that Fosters Learner-Led Learning" to many of the more than 600 attendees at the conference.

(Logo: )

"We are pleased to have had the opportunity to address this timely topic at the SPBT conference," Floyd noted. "In these exciting and tumultuous times for the pharmaceutical industry, it is critical to design training tools and facilitate learning processes that foster learner-led learning and ultimately enhance sales-force impact." The specific topics addressed during the two sessions included the following: (1) methods for inviting dialogue and engagement, (2) applied principles of dialogue-based influence to leadership, training, and sales, and (3) effective sales-force training.

"We have found that true peer influence, in which there is interactive discussion among professional equals compared to didactic presentations, offers an improved way to sustainably influence prescribers," noted Bresette. "This conference was an excellent opportunity to share a unique peer influence model that is sparking tremendous interest among pharmaceutical marketers seeking higher ROI solutions for their brands."

About Informed Medical Communications

Informed Medical Communications (, headquartered in Edison, NJ, is an interactive medical marketing group of companies providing services to the biopharmaceutical industry. The companies include The Peer Group and RxDialogue, industry innovators and leaders in conducting general and specialty peer-to-peer medical programs, respectively. Additionally, IMC's major businesses are enhanced by MRxHealth, the market research and consulting infrastructure that supports IMC's ongoing development and effectiveness of non-traditional marketing programs for biopharmaceutical clients, and Leading Through Dialogue, a communications training service for elite skill development in three areas: (1) leadership, (2) sales, and (3) training/facilitation. The IMC network of companies delivers integrated marketing programs for pharmaceutical marketers, with the goal of improving the dialogue among healthcare practitioners in understanding health conditions and their medical options. IMC is a private-equity backed, privately held company.

SOURCE Informed Medical Communications
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. PAREXEL Product Development and Regulatory Experts to Attend the 2008 BIO International Convention
2. BioStorage Technologies Forms Scientific Advisory Board with Leading Life Science Experts
3. Bio-Pharma Industry Experts Deliver M&A Value Through Integration Excellence
4. Regenesis Biomedical Appoints Scientific Advisory Board Composed of Life Science and Electronics Experts
5. International Wound Care Experts, Medline Announce Pressure Ulcer Prevention Consensus Paper
6. Federal government taps NC State experts to explain nanotech risks
7. Innovative and Forward-Thinking Experts to Deliver Keynote Presentations at IBCs 13th Annual Drug Discovery & Development of Innovative Therapeutics World Congress
8. Experts prove the geochemical origin of part of the CO2 emissions in semiarid climates
9. PAREXEL Experts to Offer Insights Into Outsourcing Best Practices at 17th Annual Partnerships with CROs Conference
10. PAREXEL Appoints Leading Central Nervous System Experts to Its Global Clinical Pharmacology Business
11. Patient-Reported Outcomes (PROs) Improve Cancer Treatment -- Experts Agree
Post Your Comments:
(Date:11/25/2015)... ... November 25, 2015 , ... A long-standing ... Aerospace Professionals (OPBAP) has been formalized with the signing of a Memorandum of ... with OPBAP leaders Capt. Karl Minter and Capt. Albert Glenn Tuesday, November 24, ...
(Date:11/24/2015)... ... ... The United States Golf Association (USGA) today announced Dr. Bruce Clarke, of ... since 1961, the USGA Green Section Award recognizes an individual’s distinguished service to the ... of Iselin, N.J., is an extension specialist of turfgrass pathology in the department of ...
(Date:11/24/2015)... ... November 24, 2015 , ... ... year and one of the premier annual events for pharmaceutical manufacturing: 2015 Annual ... November 2015, where ISPE hosted the largest number of attendees in more than ...
(Date:11/24/2015)... ... November 24, 2015 , ... The Academy of Model Aeronautics ... (SIG), MultiGP, also known as Multirotor Grand Prix, to represent the First–Person View (FPV) ... Many AMA members have embraced this type of racing and several new model aviation ...
Breaking Biology Technology:
(Date:11/17/2015)... Nov. 17, 2015  Vigilant Solutions announces today that ... Board of Directors. --> ... retiring from the partnership at TPG Capital, one of ... over $140 Billion in revenue.  He founded and led ... the TPG companies, from 1997 to 2013.  In his ...
(Date:11/12/2015)... --  Growing need for low-cost, easy to use, ... the way for use of biochemical sensors for ... clinical, agricultural, environmental, food and defense applications. Presently, ... applications, however, their adoption is increasing in agricultural, ... on improving product quality and growing need to ...
(Date:11/9/2015)... 2015  Synaptics Inc. (NASDAQ: SYNA ), the ... entry into the automotive market with a comprehensive and ... of consumer electronics human interface innovation. Synaptics, industry-leading touch ... the automotive industry and will be implemented in numerous ... , Japan , and ...
Breaking Biology News(10 mins):