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Executive Mindshare Announces New Social Media Platform for Vertical Business Networks
Date:9/14/2010

SAN FRANCISCO, Sept. 14 /PRNewswire/ -- Executive Mindshare, a new social media platform that combines a social network with news, insights, and information for business professionals within specific vertical markets, is pleased to announce the launch of its first vertical, Burrill Executive Mindshare, targeted at Life Sciences professionals. See http://Burrill.ExecutiveMindshare.net. Burrill Executive Mindshare is a partnership between Executive Mindshare and Life Sciences industry leader Burrill & Company. "Burrill Executive Mindshare will be more valuable than other social networking sites because it brings together professionals with a shared background and specific business interest in the Life Sciences," says G. Steven Burrill, CEO of Burrill & Company.

Executive Mindshare's new social media platform keeps members in the knowledge loop specific to their industries. Executive Mindshare's social media network is a complex news aggregator that provides daily delivery of the top industry-relevant news stories to a feed located on member pages. Industry experts filter the day's top stories from an exhaustive list of news feeds and other media sources. Executive Mindshare also produces original content in the form of articles, blog posts, videos, and podcasts.

Thought leaders in targeted industries then curate relevant content items by sharing their insights and the implications. Members comment on content as well as rank significance of any content item. "Our news aggregation, by virtue of its breadth, depth and relevance, respects our users' most valuable and scarcest commodity: their time," says Jack Porter, CEO of Mindshare.

"As members grow their networks, they will increase their sphere of influence, ultimately reaching key industry players and advancing their careers," says Porter. "This is a new model for social networks and social media. According to LinkedIn's statistics, only about 2 percent of members are in the Life Sciences. Therefore, a very small percentage of users share a professional affinity. With Burrill Executive Mindshare we predict that the affinity model will be closer to 85 percent."

Poised to rapidly encompass a global audience and expand into five other vertical industries, Executive Mindshare is an innovative new platform that delivers the connections, contacts, news, insights, and information that business professionals need to get ahead. "It is a one-stop-shop for key knowledge acquisition, targeted marketing, and strategic business development," says Porter.

About Burrill & Company

Burrill & Company is a San Francisco-based global leader in Life Sciences with activities in Venture Capital, Private Equity, Merchant Banking and Media. The Burrill family of venture capital funds has over $1 billion under management and its merchant banking business is one of the industry leaders assisting life science companies to identify and negotiate strategic transactions. Burrill is also the creator, sponsor and facilitator of leading Life Sciences conferences worldwide and publisher of a range of bio-intelligence reports including the monthly The Burrill Report and its annual "State of the Industry" report, the latest of which is entitled Biotech 2010-Life Sciences: Adapting for Success.

About Executive Mindshare

Executive Mindshare is a Social Media Network for industry verticals. Executive Mindshare is designed for a global audience of senior business professionals, policy makers, thought leaders and financial decision-makers in specific vertical business industries. Developed to build the industry influence of business executives, Executive Mindshare delivers relevant and targeted news content, user content and access to a vibrant social network of industry leaders and opinion leaders.


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