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Executive Mindshare Announces New Social Media Platform for Vertical Business Networks
Date:9/14/2010

SAN FRANCISCO, Sept. 14 /PRNewswire/ -- Executive Mindshare, a new social media platform that combines a social network with news, insights, and information for business professionals within specific vertical markets, is pleased to announce the launch of its first vertical, Burrill Executive Mindshare, targeted at Life Sciences professionals. See http://Burrill.ExecutiveMindshare.net. Burrill Executive Mindshare is a partnership between Executive Mindshare and Life Sciences industry leader Burrill & Company. "Burrill Executive Mindshare will be more valuable than other social networking sites because it brings together professionals with a shared background and specific business interest in the Life Sciences," says G. Steven Burrill, CEO of Burrill & Company.

Executive Mindshare's new social media platform keeps members in the knowledge loop specific to their industries. Executive Mindshare's social media network is a complex news aggregator that provides daily delivery of the top industry-relevant news stories to a feed located on member pages. Industry experts filter the day's top stories from an exhaustive list of news feeds and other media sources. Executive Mindshare also produces original content in the form of articles, blog posts, videos, and podcasts.

Thought leaders in targeted industries then curate relevant content items by sharing their insights and the implications. Members comment on content as well as rank significance of any content item. "Our news aggregation, by virtue of its breadth, depth and relevance, respects our users' most valuable and scarcest commodity: their time," says Jack Porter, CEO of Mindshare.

"As members grow their networks, they will increase their sphere of influence, ultimately reaching key industry players and advancing their careers," says Porter. "This is a new model for social networks and social media. According to LinkedIn's statistics,
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SOURCE Executive Mindshare
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