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ExL Pharma Presents The Pharmaceutical Managed Markets Insight & Marketing for the Pharmaceutical Industry Conference
Date:2/9/2009

ufacturers seek to engage across all payor channels.

"There are many issues and challenges biopharmaceutical marketers need to consider in today's dynamic marketplace," Jordan said. "More than ever, brand marketers must establish a clear and compelling Value Proposition for payer decision makers that supports brand positioning, and achieves favorable access and reimbursement on public and private payer formularies."

For additional information on the conference or to arrange an interview, contact Carrie Yamond at 212-367-6943 or Carrie.yamond@eurorscg.com.

About ExL Pharma:

ExL Pharma, a division of ExL Events, Inc., is an emerging leader in developing innovative, educational events that serve the healthcare community and allied professionals. Behind our diverse conference portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality conference events designed to exceed the dynamic informational needs of the healthcare community.

About Euro RSCG Life:

Euro RSCG Life aligns the company's 50 health-focused offices in 30 countries. It creates a single network with over 1,500 employees offering clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, digital marketing, direct to patient and consulting services. The network's client roster includes GlaxoSmithKline, Novartis, Pfizer, sanofi-aventis, Schering-Plough and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global marketing communications agency, and the largest unit of Havas, the world's fourth-largest communications group (Euronext Paris SA: HAV.Pa).

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