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Enterix Inc. Launches Its Point-of-Care Test for Colorectal Cancer Screening
Date:5/8/2008

tional campaign entitled: "It's Time To Challenge Colon Cancer: Do You Have The Guts?" The campaign aims to increase compliance with annual FOBT screening by breaking down barriers to patient action. The campaign has announced a goal of reaching five million people over 50 in five years. To learn more about the Challenge and the InSure family of tests, visit http://www.doyouhavetheguts.com.

Both InSure Quik F I T and InSure FIT are manufactured by Enterix Inc. Physicians can purchase the new InSure Quik F I T point-of-care test from Enterix Inc. and HemoCue, Inc., which distributes the test. The laboratory services for the InSure FIT test are provided by Quest Diagnostics, and collection kits for the InSure FIT test can be obtained from Quest Diagnostics. Both HemoCue and Enterix are companies owned by Quest Diagnostics. For more information, call 800-531-3681.

About Colorectal Cancer

Colorectal cancer, which refers to cancer of the colon and rectum, is expected to have caused approximately 52,000 deaths in the U.S. in 2007. Patients with colorectal cancer detected in its earliest stage have a 90 percent chance of five-year survival. Although guidelines from the American Cancer Society (ACS) recommend that all men and women of average risk should begin regular screening at 50 years of age or older, a recent study found that only about one in four patients receiving Medicare received guideline-based follow-up screening between 1998 and 2004. Screening methods include colonoscopy, once every ten years, as well as flexible sigmoidoscopy, double-contrast barium enema and FOBTs.

About Enterix Inc.

Enterix Inc., a Quest Diagnostics Company, is a U.S.-based biotechnology company founded in 1997. Enterix manufactures, markets, and distributes a leading-edge product for colorectal cancer screening called InSure(R), a fecal immunochemical test (FIT) that is a useful screening aid fo
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SOURCE Quest Diagnostics
Copyright©2008 PR Newswire.
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