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EmblemHealth Selects RedBrick Health to Power its Next-Generation Health Engagement and Behavior Change System
Date:1/15/2014

MINNEAPOLIS, Jan. 15, 2014 ­/PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces that EmblemHealth, the New York-based health insurer and wellness company, is now providing the RedBrick Compass health assessment, combined with the RedBrick Journeys multi-modal digital coaching program, to all of its members. EmblemHealth is among the first health plans in the U.S. to weave these interlocking components of the RedBrick 5 advanced product suite, into its online and mobile member experience.

EmblemHealth selected RedBrick because of its adaptive technology that incorporates game mechanics and social network integration, its proven track record in driving exceptional engagement in employer settings and its unique analytics-based approach to small step-based behavior change. Members will quickly get an updated view of their health status and priorities using the interactive RedBrick Compass any time throughout the year. As a result, members receive a refreshed set of recommended RedBrick Journeys, which, in a fun and reinforcing way, help individuals try out and adopt new health behaviors. RedBrick Compass and RedBrick Journeys seamlessly integrate into the new EmblemHealth member portal, providing ongoing access to personalized recommendations and suggested small steps to improve health specific to each member.

A recent analysis of over 60,000 participants in RedBrick Journeys, the company found that they engaged an average of 2.6 times per week and achieved an average of 1.8 behavior change milestones per month, such as introducing more physical activity into their day, choosing healthier food options, actively managing stress through specific coping techniques or adhering to their treatment plans by taking medications as prescribed. Using its patent-pending authoring platform, the RedBrick behavior design lab will provide EmblemHealth members nearly 50 Journey titles across an array of focus areas including physical activity, nutrition, weight loss, healthy sleep, healthy back, healthy blood pressure, healthy cholesterol, living with diabetes and living with asthma.

"As part of our commitment to improve the health and wellbeing of our members, we offer this program because we know establishing healthy habits can be difficult. We hope that through an engaging digital experience, members will feel empowered and take pride in the healthy choices they make throughout the year and the good health outcomes that result," said Karen Smith-Hagman, vice president, medical management for EmblemHealth. "The approach RedBrick Health takes to this challenge represents just one of the ways we are innovating to enhance members experience and member health."

"We applaud EmblemHealth in taking a leadership role in re-inventing the way they approach helping members get and stay healthy," said Dan Ryan, chief executive officer for RedBrick Health. "We're honored to have the opportunity to work with the EmblemHealth team and look forward to a long, productive partnership in creating positive improvements in health and wellbeing across their diverse membership, including individual, group and exchange markets."

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers and health insurers reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

Connect with RedBrick Health
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RedBrick, RedBrick 5, RedBrick Journeys, and RedBrick Compass are trademarks of RedBrick Health.


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