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Educating the Marketplace Through Collaborations with Patient Advocacy Groups
Date:5/18/2010

CHAPEL HILL, N.C., May 18 /PRNewswire/ -- Patient and professional advocacy groups are an integral part of educating the marketplace on new medicines. Effectively collaborating with advocacy groups is fundamental for educating the public on treatment options and is especially critical for socially sensitive conditions/therapies. "Collaborating with Patient Advocacy Groups to Educate the Marketplace" is a 125-page report from Best Practices, LLC that identifies successful tactics and strategies for working with patient advocacy groups and managing relationships.

Download a complimentary report summary, including sample best practices drawn from extensive primary research with executives at leading companies: http://www3.best-in-class.com/rr999.htm.

In addition to providing a road map for effective collaborations with advocacy groups, this Best Practices, LLC research project also examines ideal structures and skill sets for pharma groups that deal with advocacy groups. Fifty-eight advocacy leaders from 43 companies such as Abbott, Wyeth, Genentech, Novartis, Bayer, Amgen, Astellas, Takeda and J&J shared their practices and insights into advocacy group collaborations. More than a dozen organizations participated in deep-dive interviews to provide actionable insights into working with the advocacy world.

Key topics of this report include:

  • Understanding the Advocacy Landscape
  • Managing Advocacy Relationships
  • Managing Relationships with Hostile Groups
  • Structuring High Performance Biopharma Advocacy Groups
  • Using New Technologies
  • Current Trends and Future Directions

Executives, directors and managers at device, pharmaceutical and biotech organizations who work in patient advocacy functions can use this research to compare their group's approaches and tactics for advocacy group interactions against those of leading organizations.

To learn more about Best Practices' other timely research visit: http://www3.best-in-class.com or contact Jeff Zimmer at 919-767-9180 or jzimmer@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for 17 years; our clients include 46 out of the top 50 pharmaceutical companies. For more information visit: http://www3.best-in-class.com.


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