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EMD Serono to Adopt Revised and Strengthened PhRMA Code
Date:7/10/2008

ributor and adopter of the PhRMA code and we remain committed to ensuring patients and healthcare professionals have the information necessary to understand the scientific and medical benefits as well as risks of our products," says Fereydoun Firouz, CEO and President of EMD Serono, Inc. and member of the Executive Committee of the PhRMA Board of Directors. "We applaud PhRMA and its member companies for enhancing the Code. EMD Serono is committed to ensuring our sales representatives and other employees understand the Code and continue to focus on meeting the unmet medical needs of our patients."

Among its changes, the new Code:

-- Prohibits distribution of non-educational items (such as pens, mugs and other "reminder" objects with a company or product logo)

-- Prohibits company sales representatives from providing restaurant meals to healthcare professionals, but permits occasional, modest meals in a physician's office or hospital in conjunction with representatives' informational presentations

-- Reaffirms that companies cannot provide any entertainment to healthcare professionals

-- Provides more detailed standards regarding pharmaceutical company support of continuing medical education (CME)

-- Offers additional guidance for speaking and consulting arrangements with healthcare professionals, including disclosure requirements for healthcare providers who serve as speakers or consultants for a pharmaceutical company

-- Requires companies to ensure their representatives are sufficiently trained about applicable laws, regulations and industry codes of practice -- including the revised Code -- and to take appropriate action if representatives fail to comply

-- Provides that each company state its intentions to abide by the Code and that company CEOs and Compliance Officers certify each year that they have processes in place to comply

EMD Serono remains the most knowledgeable about the medicines we discove
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SOURCE EMD Serono, Inc.
Copyright©2008 PR Newswire.
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