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DuPont Unveils New Strategy to Expand its Seed Business
Date:12/11/2008

size-fits-all. Each company has its own needs,” Schickler said. “That’s why we have built flexibility into this strategy by customizing the agreements to fit the individual needs of each company.”

Pioneer will manage the PROaccessSM business strategy relationships separate from its Pioneer brand. The seed marketed and distributed by these companies will be unique and not available from Pioneer sales reps.

“The PROaccessSM brands are being represented by companies with rich heritages and successful distribution systems,” Schickler said. “Through the partnership with us, they are strengthening their ability to offer farmers a diverse line of genetics and product choices.”

PROaccessSM business strategy agreements have been established in Brazil, Mexico, South Africa and the United States. Pioneer plans to continue expanding the number of partners and acres through the PROaccessSM business strategy.

Within the United States, PROaccessSM business strategy includes agreements with leading independent seed companies, encompassing nearly 20 key corn and soybean states. These distribution agreements enable the launch of new corn and soybean products not currently available to farmers. These U.S. co-brands are owned by Pioneer Hi-Bred and include genetics from Pioneer; however, each seed company has exclusive marketing and distribution rights.

In the United States, Pioneer has distribution agreements with several companies, including:

  • AgVenture, Kentland, Ind., distributors of VPMaxxTM brand corn hybrids and soybean varieties.

Source: PRWeb
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