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Double Helix Consulting Enhances its Strategic Product Commercialization Services with Appointment of Michael Rizzo as Vice President
Date:11/10/2009

NEW YORK, Nov. 10 /PRNewswire/ -- Double Helix Consulting US, a division of London-based Double Helix Development Group, today announced the appointment of Michael Rizzo to the position of Vice President. Rizzo joins a multidisciplinary team of highly experienced strategic pricing, reimbursement and market access consultants with extensive experience across the healthcare industry, which provides product commercialization services to firms in the pharmaceutical, biotechnology and medical device industries. DHC US provides services spanning the product lifecycle, including the following:

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  • Market opportunity assessment and entry strategy
  • New product planning
  • Product value message development and testing
  • Stakeholder influence mapping and engagement strategy
  • Managed markets strategy
  • Pricing and reimbursement research and planning
  • Mock formulary committee and reimbursement negotiation simulation
  • Health technology assessment and comparative effectiveness research preparation
  • Post-launch market access surveillance and lifecycle management

Drew Baker, President of Double Helix Consulting US, commented, "Mike complements our international market access, pricing and reimbursement capabilities through his vast experience in planning and implementing product development and launch strategies for the US market. His intimate knowledge of managed care market structure, formulary management, contracting strategies, and marketing communications strengthens Double Helix's ability to meet our clients' commercial objectives in the increasingly cost-conscious and value-driven
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SOURCE Double Helix Consulting
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