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Don't Wait - Do It Now!(TM) Become an Organ and Tissue Donor
Date:11/25/2008

luding social networking, viral marketing, public relations, guerilla marketing, alumni outreach and minority outreach. Each school has a very specific target for the number of new registrants they are expected to sign up in their communities.

Ohio colleges are critical partners in helping achieve this challenging but worthwhile goal, which is aimed at the millions of Ohioans who are eligible, but not currently registered.

"In addition to raising awareness and educating the public, the students are challenged with delivering actual results. What better way for the students to gain real-world experience on how to implement a classic public relations and marketing campaign. At the same time, we get the benefit of their creative minds and youthful energy," says Heald.

Schools participating in the Do It Now! College Challenge include Bowling Green State University, Central State University, Cleveland State University, Cuyahoga Community College, Lourdes College, Marietta College, Miami University, Ohio Northern University, Ohio University, Otterbein College, Shawnee State University, University of Akron, University of Cincinnati, University of Dayton, University of Toledo, Xavier University and Wright State University.

Individuals wanting to register to be an organ, tissue and eye donor can do so online at http://doitnowohio.org, by filling out a donor registration form, or by saying yes to donation when visiting their local bureau of motor vehicles (BMV).

About Donate Life Ohio

Donate Life Ohio is a coalition of the state's organ, tissue and eye recovery agencies dedicated to educating Ohioans about the need for organ and tissue donation. In this e
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SOURCE Donate Life Ohio
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